How To Start Your Start-up
by Murray Longe
Do you have a great idea but don’t know how to turn it into a business?
How To Start Your Start-Up is the guide you’ve been looking for—a clear, actionable road map that takes you from idea to execution and, ultimately, to pitching investors.
In his years of mentoring start-up founders, seasoned entrepreneur Murray has seen a common challenge: many aspiring founders don’t know where to start. This book is designed for those people—the ones who need guidance on taking that crucial first step and figuring out how to bring their idea to life.
Who This Book Is For
Whether you’re a first-time founder or an experienced entrepreneur, How To Start Your Start-Up is here to help you navigate the complex journey of launching a business. From identifying a problem worth solving to crafting a compelling pitch, this book covers the essential building blocks you need to get your idea off the ground.
What You’ll Learn
Solving a Big Problem Identify problems that are worth solving and validate your idea with real-world testing.
What’s Your Unique Edge? Discover what sets your start-up apart and how to leverage your secret sauce.
Knowing Your Customer Learn how to define your target market, build customer personas, and understand your audience.
Building a Brand and Company Structure Create a powerful brand identity and understand the key steps to setting up a business structure that works for you.
Pitching and Personal Branding Master the art of pitching to investors and building your personal brand as a founder, making yourself as investable as your idea.
Real-World Examples & Actionable Advice
Packed with case studies, this book provides valuable insights from successful start-up founders and offers actionable steps for each stage of your journey. You’ll learn from their successes and mistakes, giving you a leg up as you start your own venture.
Take the First Step
How To Start Your Start-Up is not your typical business book. Murray’s conversational style, practical advice, and real-world examples make it a must-read for anyone ready to stop dreaming and start building.
If you’re ready to turn your idea into a thriving business, this book will give you the tools and confidence you need to make it happen.
More books by Murray Longe
Project Management For Startups
Simple Tools and Templates to Launch, Lead, and Thrive
Launching a startup means juggling countless tasks, limited resources, and high-stakes timelines. "Project Management for Startups" is your essential guide to mastering these challenges with clarity, confidence, and efficiency.
This book provides practical project management techniques specifically tailored for startups, emerging businesses, growing enterprises, and ventures. It simplifies complex methodologies, emphasizes a human-focused leadership approach, and offers actionable strategies and templates for immediate use.
Inside, you'll discover:
Proven strategies tailored specifically for startups to plan, execute, and complete successful projects.
Clear guidance on balancing agility with structure, enabling swift decisions without sacrificing stability.
Practical tools and templates designed to streamline processes, boost team productivity, and accelerate your startup’s growth.
Expert insights into common pitfalls, and how to avoid them.
Actionable techniques to manage digital and analog workflows, ensuring maximum impact from your resources.
Equip yourself with the skills to transform ideas into achievements. Get your copy today and become the startup leader who consistently delivers remarkable results!
Find Problems Worth Solving
How to Validate Your Startup Idea
Stop Building Products Nobody Wants—Start With Problems People Are Desperate to Solve
The graveyard of failed startups is filled with brilliant solutions to problems that didn't actually matter to anyone willing to pay.
You've got a great idea. You can see exactly how it would work. You might even know people who say they'd use it. But here's the million-dollar question: Are you solving a problem worth solving?
"Find Problems Worth Solving: How To Validate Your Startup Idea" is the first book in a new mini-series that takes you deep into the most critical aspects of startup success. While comprehensive guides like "How To Start Your Start-Up" cover the entire entrepreneurial journey, this focused deep dive ensures you get your foundation absolutely right.
Inside This Book, You'll Discover:
* The exact framework for identifying problems that frustrate people enough to pay for solutions
* Simple, low-cost methods to test whether your target market sees real value in your idea
* How to recognize true problem-solution fit (most founders get this wrong)
* Clear signals that tell you when to pivot your concept vs. when to forge ahead
* Real-world case studies of successful problem validation and costly mistakes to avoid
Why This Matters:
Building a product is expensive and time-consuming. Building the wrong product is devastating. This book ensures you're solving problems that matter to people who will pay, before you invest months of your life and thousands of dollars.
Whether you're a first-time entrepreneur or you've launched before, this practical guide will save you from the most common (and most expensive) startup mistake.
Perfect for readers of "Project Management for Startups" who want to ensure their project management skills are applied to the right opportunity from day one.
Your startup's success depends on solving the right problem. Make sure you are
Beyond The Minimum Viable Product
Build Products Customers Really Want
Stop Building Products Nobody Wants—Here's What Works Instead
Traditional MVP thinking worked when getting to market first was everything. Today, with weekend app builders and infinite alternatives, "minimum" often means "forgettable."
This book introduces four distinct product development approaches:
• MVP for rapid learning and validation
• SLC for complete, delightful experiences
• MLP for emotional connection and loyalty
• MMP for immediate revenue generation
Each approach requires different resources, timelines, and team structures. Success comes from matching your approach to your market reality.
Who Should Read This?
Startup founders tired of building products users abandon. Product managers seeking frameworks beyond traditional MVP. Entrepreneurs who want to build products people actually choose over alternatives.
What Makes This Different?
No one-size-fits-all solutions. Instead, decision frameworks based on market maturity, customer sophistication, and resource constraints. Real examples from successful companies like Zoom's evolution to market leadership and Figma's community-driven growth.
Your Next Step?
Stop guessing which features to build. Start choosing approaches that match your situation and create sustainable competitive advantages.
Scale Without Breaking
How To Grow Your Startup Without Losing What Made It Work
Scale Your Startup Without Destroying What Made It Work—A Practical Playbook for Sustainable Business Growth
Most scaling books only tell you how to grow. This one tells you how to grow without breaking everything you've built—and what to do when scaling fails.
The Problem Every Founder Faces
You've built something that works. You have traction, paying customers, and a team that believes in the mission. Now you're ready to scale. But rapid growth often destroys the very things that made you successful. Your culture dilutes. Quality drops. Metrics turn against you. Cash disappears faster than expected.
Why This Book Is Different
Scale Without Breaking is the third book in the Startup Success Series and offers a refreshingly honest approach to scaling startups and established businesses:
→ Honest discussions of scaling failures and recovery strategies — Learn from real mistakes, including scaling from 4 to 60 employees in two months, only to fire 36 people to survive
→ Both organic growth AND acquisition entrepreneurship — Discover how to scale by building OR by buying existing businesses
→ Applies across all industries — Not just tech startups. These strategies work for manufacturing, services, retail, and any business ready to grow
→ The "When All Else Fails" playbook — What to do when metrics tell you to pivot, pause, sell, or shut down
What You'll Learn
Master the Metrics That Actually Matter — Move beyond vanity metrics to unit economics, LTV:CAC ratios, and numbers that predict success or failure. Includes decision tools used by successful scale-ups.
Build Systems Before You Break — Create operational systems that enable speed instead of preventing it. Learn which processes to build first and how to maintain quality.
Scale Your Team Without Losing Your Culture — Hire for values, delegate effectively, and preserve what makes your company special as you grow from 5 to 150+ people.
Fund Your Scale-Up the Right Way — Whether bootstrapping, raising venture capital, or using SBA loans for acquisitions, match your funding strategy to your goals.
Read the Warning Signs Early — Recognize when scaling isn't working before you run out of options. Includes frameworks to decide whether to pause, pivot, sell, or shut down.
Who This Book Is For
→ Startup founders ready to scale beyond initial product-market fit → Business owners looking to accelerate growth through acquisition → CEOs navigating challenges of scaling from 10 to 100+ employees → Entrepreneurs who want honest advice instead of sanitized success stories → Leaders who've tried to scale before and want to avoid past mistakes
About the Startup Success Series
Scale Without Breaking is the third book in Murray Longe's Startup Success Series, following How to Start Your Start-Up and practical guides on problem validation and MVP development.
Stop Hoping. Start Building.
Scaling isn't about moving fast and breaking things. It's about building systems, watching metrics, making hard decisions, and having the courage to change course when needed.
Whether you're scaling your first startup, buying your first business, or recovering from a scaling failure, this book gives you the practical playbook to scale smart—not just fast.
Beyond The Pitch Deck
How To Raise Startup Capital
Most founders who fail to raise capital don't fail because their business isn't good enough. They fail because they walked into the process without understanding what they were actually doing. They pitched the wrong investors in the wrong order. They signed terms they didn't fully understand. They took money from someone whose expectations were fundamentally misaligned with their own. And then, when the relationship turned difficult, they had no framework for navigating it.
Beyond the Pitch Deck is a practical guide to the full funding journey, written by Murray Longe, co-founder of TrueLocal.com.au and YourLocal.ie. Murray raised venture capital and closed partnerships with Yahoo! and Google before either company had a single paying customer. This book is built on what he learned doing it.
The book begins with the question most fundraising guides skip entirely: should you raise at all? External capital changes your timeline, your decision rights, and the nature of what you're building. That decision deserves more than a reflex. The book maps every funding path available to founders, from angels and seed funds to revenue-based financing, government grants, strategic partnerships, and equity crowdfunding, with an honest comparison of what each one costs and which businesses each one suits.
From there, the book works through the full process in sequence. How to assess your readiness before you approach a single investor. How to research investors properly and find portfolio founders who will tell you the truth about what working with them is actually like. How to build a pitch that holds up under pressure, tell a financial story that stands on real numbers, and assemble a data room that speeds due diligence rather than stalling it.
The chapters on term sheets and deal mechanics are written for founders who want to understand what they are signing before their lawyer summarises it. Liquidation preferences, anti-dilution provisions, board composition, protective provisions, and the option pool shuffle are all explained in plain language, alongside what each term signals about the investor asking for it and what is genuinely negotiable.
The book covers closing the deal, including what due diligence actually involves, why deals fall apart at the last moment, and how to set up the investor relationship correctly in the first 90 days after the capital arrives.
Two chapters cover territory most fundraising books ignore entirely: how to manage investors well over the long term, including when things go wrong, and how to deploy the current round in a way that sets up the next one. The investors who backed you at seed will either be your strongest advocates or your biggest liability in a Series A conversation. How you manage the relationship over the months between those two events is what determines which one they become.
Beyond the Pitch Deck is Book 4 in the Startup Success Series, following Find Problems Worth Solving, Beyond the Minimum Viable Product, and Scale Without Breaking. It is written for founders doing the actual work.