How to Sell Clarity, Comfort, and Control Without Gimmicks
by Ed Sweat
Tax credit days are ending. The adults have to show up. If you sold free panels and crappy finance, you were not a closer and not a pro. You will not survive what is coming. This may hurt some feelings. Good. The participation trophy culture built weak habits. Sometimes you need a foot up your ass. Sell like a professional. Tell the truth. Ask for authorization. Deliver what you promised. Your customers will be happier, you will get more referrals, you will make more money, and you will have a real career.
Solar is not going anywhere. As subsidies fade and power companies turn loose with rate increases and new fees, more families will look for independence and control. The reps who sell clean and deliver clean will own that future. If you are ready to join them, start now.
Stop Lying to Sell Solar
If you sold free panels, pushed tax credit fantasies, or hid real payments, you did not sell. You lied. Own it. The shortcuts are gone. Your crutches are gone. If you cannot close without gimmicks, this book is the line in the sand.
Grow up and sell like an adult.
Tell the truth. Ask for the order. Deliver.
Ed Sweat has spent nearly three decades at real kitchen tables. No tricks. Just language that works when the smoke clears and the pen is on the page.
Inside you will learn to:
-Replace savings talk with clarity, comfort, and control that buyers believe
-Map the home, design the win, and present like a neighbor instead of a pitchman
-Use the Ice Cream Rule to find the one real reason and close clean
-Present a clear money picture and ask for authorization without games
-Deliver, set up the app, and turn happy customers into referrals
If this makes you defensive, you are the audience. If you are ready to stop hiding behind scripts and start closing with truth, start here.
““Sell what is real. Deliver what you promised. Sleep well.””
Ed Sweat
Florida-born solar entrepreneur helping families and sales pros cut through the gimmicks with clarity, comfort, and control.
Ed Sweat is a Florida native and lifelong entrepreneur with nearly 30 years helping families harness the sun and clean water. As CEO of AllSolar Energy Inc and Sunologi Inc, he has led thousands of installs and just as many kitchen table conversations. His name is tied to honest work and a customer first approach. Ed Sweat is a Florida native and lifelong entrepreneur with nearly 30 years in solar and water. He leads AllSolar Energy Inc, Sunologi Inc, and SolarPure USA. His work spans water treatment, solar HVAC, solar pool heating, solar hot water, and solar electric with batteries. Ed is the creator of the SunTroller controller for solar pool and solar hot water, now moving through production. His teams have completed thousands of installations and homeowner consultations across Florida and beyond. He lives in New Port Richey with his wife Kristie and their family. This book reflects his commitment to clear guidance for homeowners and practical standards for professionals who want to do the work the right way.