Conversations shape our world. But too often, they lead to confusion, frustration, and inaction.

Whether in leadership, coaching, business, or personal relationships, we see the same challenges over and over:

People agree to things but don’t follow through.
Teams talk about solutions but fail to implement them.
Leaders struggle to engage and inspire action.
Difficult conversations happen, yet nothing truly changes.

Why? Because accountability is missing.

That’s why Prof. Jay Acharya developed TAP-C™ - a powerful, structured, yet flexible communication model designed to turn conversations into real results.

With years of experience in leadership, coaching, crisis management, and organisational development, Prof. Acharya recognised a crucial gap: existing communication models were either too rigid or too theoretical to apply in everyday conversations.

TAP-C™ is different.

It’s aback-to-basicsapproach with real power - designed for practical use in any situation.
TELL – Set clear expectations and remove ambiguity.
ASK – Engage others in the conversation, fostering accountability.
PARTNER – Create shared responsibility instead of assigning blame.
COMMIT – Ensure follow-through so words turn into meaningful action.
Whether you’re a leader looking to inspire your team, a coach striving to create lasting change, a business professional negotiating high stakes deals, or someone wanting to strengthen personal relationships, this book will give you the tools you need to create impact.

No more endless meetings with no results.
No more coaching sessions that don’t lead to change.
No more personal conversations that go unresolved.

With TAP-C™, you’ll learn how to turn conversations into powerful moments of clarity, accountability, and action.

Are you ready to transform the way you communicate?

Start your journey with TAP-C™ today.