Sales Expert
by Become An Expert
Sales Expert: Skills for Today’s Informed Buyers
Sales has changed because buyers have changed. Today’s buyers are informed, independent and increasingly resistant to pressure. They research before engaging and expect sales conversations to be relevant, useful and respectful of their control.
Sales Expert shows you how to adapt.
Created from years of live training and real B2B experience, this book provides 62 carefully curated lessons covering the practical skills modern salespeople need to understand buyers, create relevance and develop productive sales conversations.
Rather than searching through multiple books and sources for useful sales ideas, you have a ready-to-use collection in one resource. Learn how modern buyers think and make decisions, then develop practical skills for opening conversations, asking better questions, listening effectively, identifying challenges, presenting relevant solutions and handling concerns.
Each lesson focuses on a specific sales skill or challenge. Learn from the book from beginning to end, or go directly to the lesson most relevant to the situation you are facing. Short, focused modules make the knowledge easy to understand, practise and apply.
Why It Works
✔ 62 carefully curated lessons in one practical sales resource
✔ Selected and structured knowledge that saves time searching for useful ideas
✔ Practical skills and approaches designed for immediate application
✔ Short, focused modules for learning, reference and practical use
✔ A resource you can return to as your sales challenges change
Sales Expert gives you a curated collection of practical sales knowledge for today’s informed buyers, helping you create better conversations, add value and help people make confident buying decisions.
More books by Become An Expert
Learning Expert
A 48 part practical guide to becoming an Expert Learner
Learning Expert: Skills That Make Learning Work
Learning is not simply about taking in information. It is about understanding it, remembering what matters, applying it and turning knowledge into capability. Learning Expert takes a practical approach to learning how to learn, bringing together carefully curated methods, tools and insights in one accessible resource.
Created by Mike Hardcastle from decades of developing and delivering business training, this book provides 48 carefully curated lessons covering how people learn, remember, think and apply knowledge more effectively.
Rather than searching through different books and sources for useful learning techniques, you have a ready-to-use collection in one resource. Explore chunking, mnemonics, microlearning, mind mapping, critical thinking, active recall and spaced learning, alongside REAL Learning and practical insights into how the brain processes, stores and retrieves information.
Each lesson focuses on a specific learning skill or challenge. Learn from the book from beginning to end, or go directly to the lesson most relevant to your learning needs. Short, focused modules encourage active application rather than passive consumption.
Why It Works
✔ 48 carefully curated lessons in one practical learning resource
✔ Selected and structured knowledge that saves time searching for useful ideas
✔ Practical learning tools and approaches designed for immediate application
✔ Short, focused modules for learning, reference and practical use
✔ A resource you can return to as your learning needs develop
Learning Expert gives you a curated collection of practical learning knowledge in one accessible resource, helping you learn more effectively, turn knowledge into capability and continually improve how you learn.
Leadership Expert
68 Foundational Skills Every Leader Needs to Know
Leadership Expert: Skills That Shift How You Lead
Most leadership books explore one philosophy, approach or central idea. Leadership Expert brings together a much broader collection of practical leadership knowledge in one book.
Built from years of live training and real-world business experience, it provides 68 carefully curated lessons, selected and structured to help you develop the skills needed to manage people, improve performance, handle change and develop stronger teams.
Instead of spending hours searching through different books and sources for useful leadership ideas, you have a ready-to-use collection of lessons at your fingertips. Explore established models such as the Johari Window and Situational Leadership, alongside practical approaches including Empathic Leadership, Leading Remotely and Language That Leads.
Each lesson focuses on a specific leadership skill or challenge. Learn from the book from beginning to end, or go directly to the lesson most relevant to the situation you are facing. Short, focused modules make the knowledge easy to understand, remember and apply.
Why It Works
✔ 68 carefully curated lessons in one practical leadership resource
✔ Selected and structured knowledge that saves time searching for useful ideas
✔ Proven models, frameworks and techniques you can apply immediately
✔ Short, focused modules for learning, reference and practical use
✔ A resource you can return to whenever a leadership challenge arises
Leadership Expert gives you a curated collection of practical leadership knowledge in one accessible resource, helping you build your skills, respond to challenges and lead more effectively.
Productivity Expert
65 Essential Skills Every Professional Needs to Master
Productivity Expert: Skills to Work Smarter
Many productivity books offer tips and techniques. Productivity Expert takes a broader, practical approach, bringing together a carefully curated collection of tools, established frameworks and practical approaches for the challenges of modern working life.
Built from years of live training and practical business experience, this book provides 65 carefully curated lessons covering focus, organisation, prioritisation, time management and personal effectiveness.
Rather than searching through multiple books and sources for useful productivity ideas, you have a ready-to-use collection in one resource. Explore established methods such as the Eisenhower Matrix, Getting Things Done and the ABCDE Method, alongside approaches including Atomic Habits, Deep Work and Energy Zone Planning.
Each lesson focuses on a specific productivity skill or challenge. Learn from the book from beginning to end, or go directly to the lesson most relevant to the situation you are facing. Short, focused modules make the knowledge easy to understand, practise and apply.
Why It Works
✔ 65 carefully curated lessons in one practical productivity resource
✔ Selected and structured knowledge that saves time searching for useful ideas
✔ Practical tools and frameworks designed for immediate application
✔ Short, focused modules for learning, reference and practical use
✔ A resource you can return to as your priorities and challenges change
Productivity Expert gives you a curated collection of practical productivity knowledge in one accessible resource, helping you make better decisions about where to focus your time, attention and energy and work more effectively.
Quality & Efficiency Expert
43 Quality Tools to ImprovePerformance and Deliver Consistent Results
Quality Expert: Skills for Getting It Right First Time
Getting it right first time is not just about quality. It improves the bottom line.
Quality is not created by more paperwork, inspections or complicated procedures. It comes from understanding how work is done, identifying what can go wrong and continually finding better ways to do it.
Quality Expert takes a practical, skills-based approach, bringing together a carefully curated collection of quality methods, tools and approaches in one accessible resource.
Based on practical training and business experience, this book provides 43 carefully curated lessons covering problem solving, process improvement, waste reduction, error prevention, efficiency and consistent performance.
Rather than searching through multiple books and sources for useful quality ideas, you have a ready-to-use collection in one resource. Learn how to identify the causes of problems, reduce costly rework, improve processes and make quality easier to achieve consistently.
Each lesson focuses on a specific quality or efficiency challenge. Learn from the book from beginning to end, or go directly to the lesson most relevant to the situation you are facing. Short, focused modules make the knowledge easy to understand, practise and apply.
Why It Works
✔ 43 carefully curated lessons in one practical quality resource
✔ Selected and structured knowledge that saves time searching for useful ideas
✔ Practical quality and improvement tools designed for immediate application
✔ Short, focused modules for learning, reference and practical use
✔ A resource you can return to as quality and efficiency challenges arise
Quality Expert gives you a curated collection of practical quality and business efficiency knowledge in one accessible resource, helping you get things right first time, reduce waste and improve the bottom line.
Breakout & Role Play Expert
52 Breakout & Role Play Tools to Build Confidence and Real-World Skills
Breakout & Role Play Expert: Skills That Bring Learning to Life
Many training resources explain what people should know. Far fewer provide the practical activities that turn knowledge into skills.
Breakout & Role Play Expert brings together a carefully curated collection of 52 breakout and role play activities, selected from practical training experience and designed to help people explore ideas, challenge thinking, practise communication and develop new behaviours.
Rather than spending hours searching for activities, evaluating different approaches and creating sessions from scratch, you have a ready-to-use collection in one resource. Explore activities including brainstorming, reverse brainstorming, Cartesian Questions, empathy mapping, avatar creation and guided role plays.
Each activity has a clear purpose, structured instructions and prompts for reflection, feedback and workplace application. Select an activity when you need it, adapt it to your objective or work through the collection progressively.
Why It Works
✔ 52 carefully curated activities in one practical training resource
✔ Ready-to-use sessions that save time researching and creating activities
✔ A wide range of practical approaches for learning, development and skills practice
✔ Clear, focused instructions for immediate use and adaptation
✔ A resource you can return to for workshops, coaching, team development or self-practice
Breakout & Role Play Expert gives you a curated collection of practical learning activities in one accessible resource, helping you turn knowledge into practice, develop skills in context and make learning more effective.
Marketing Expert
76 Skills to Help You Stand Out in Competitive Markets
Marketing Expert: Practical Skills for Modern Professionals
Many marketing resources focus on theory, trends or individual techniques. Marketing Expert takes a broader, practical approach, bringing together a carefully curated collection of marketing knowledge, frameworks and tools in one accessible resource.
Built from live training and practical business experience, this book provides 76 carefully curated lessons covering marketing strategy, customer insight, branding, positioning, communications, digital marketing, customer psychology and modern marketing.
Rather than searching through multiple books and sources, you have a ready-to-use collection in one resource. Explore frameworks such as the 7 P’s, AIDA, Ansoff Matrix, BCG Growth-Share Matrix, RACE and STP, alongside approaches including Empathic Marketing™, AI Target Market Personas, the Messy Middle and Zero Moment of Truth.
Each lesson focuses on a specific marketing skill, framework or challenge. Learn from beginning to end, or go directly to the lesson most relevant to you. Short modules make the knowledge easy to understand, practise and apply through learning by doing.
Why It Works
✔ 76 carefully curated lessons in one practical marketing resource
✔ Selected and structured knowledge that saves time searching
✔ Practical frameworks and modern approaches ready to use
✔ Short modules for learning, reference and application
✔ A resource you can revisit as challenges and opportunities change
Marketing Expert gives you practical marketing knowledge in one accessible resource, helping you understand customers, make better decisions and turn insight into action.
Communications Expert
45 Practical Communication Skills to Enhance Clarity, Confidence and Impact
Communications Expert: Skills for Clearer, Better Communication
Many books on communication explain theories or presentation techniques. Communications Expert takes a broader, practical approach, bringing together a carefully curated collection of communication skills, frameworks and techniques for the everyday challenges of working with people.
Built from years of live training and practical business experience, this book provides 45 carefully curated lessons covering the communication skills professionals use every day. You will learn how to express ideas clearly, listen more effectively, adapt your message to different audiences, ask better questions, manage difficult conversations and reduce misunderstandings.
Rather than searching through multiple books and sources for useful communication ideas, you have a ready-to-use collection in one resource. Each lesson focuses on a specific communication skill or challenge, with practical approaches, frameworks and activities that can be understood quickly and applied immediately.
Learn from the book from beginning to end, or go directly to the lesson most relevant to the situation you are facing. Whether you work in leadership, sales, customer service, project management or team development, the lessons provide practical ways to communicate with greater clarity, purpose and confidence.
Why It Works
✔ 45 carefully curated lessons in one practical communication resource
✔ Selected and structured knowledge that saves time searching for useful ideas
✔ Practical frameworks and techniques designed for immediate application
✔ Short, focused modules for learning, reference and practical use
✔ A resource you can return to whenever a communication challenge arises
Communications Expert gives you a curated collection of practical communication knowledge in one accessible resource, helping you communicate more clearly, have better conversations and achieve better results.
Strategy Expert
64 Essential Skills for Strategic Thinking and Lasting Advantage
Strategy Expert: Skills That Shape How You Think and Compete
Strategy is not about having the biggest plan or knowing the most models. It is about understanding what is happening, making better choices, taking action and adapting when circumstances change.
Strategy Expert takes a practical, skills-based approach, bringing together a carefully curated collection of strategic knowledge, frameworks and tools in one accessible resource.
Built from years of practical training and business experience, this book provides 64 carefully curated lessons covering strategic thinking, analysis, decision-making, competitive advantage and business change.
Rather than searching through multiple books and sources for useful strategic ideas, you have a ready-to-use collection in one resource. Explore established frameworks such as the Balanced Scorecard, VRIO Framework, Porter’s Five Forces and Ansoff Matrix, alongside approaches including Reverse Benchmarking, Game Theory and Digital Transformation Strategy.
Each lesson focuses on a specific strategic skill or challenge. Learn from the book from beginning to end, or go directly to the lesson most relevant to the situation you are facing. Short, focused modules encourage learning by doing, helping you understand a framework, apply it, consider the results and refine your thinking.
Why It Works
✔ 64 carefully curated lessons in one practical strategy resource
✔ Selected and structured knowledge that saves time searching for useful ideas
✔ Strategic frameworks and tools designed for practical application
✔ Short, focused modules for learning, reference and practical use
✔ A resource you can return to as strategic challenges and circumstances change
Strategy Expert gives you a curated collection of practical strategic knowledge in one accessible resource, helping you think more clearly, make better choices and adapt effectively.