Bruce Stapleton Bruce Stapleton
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Building Your Marketing Momentum To Reach More People And Do More Good

Nonprofit Marketing Excellence

by Bruce Stapleton

Transform your nonprofit's marketing from scattered efforts into a structured system that drives real impact with this comprehensive guide.

About The Book

Nonprofit Marketing Excellence: Building Your Marketing Momentum to Reach More People and Do More Good is a comprehensive, practical guide designed to help nonprofit organizations transform their marketing from scattered efforts into a structured, sustainable system that drives real impact.

Many nonprofits struggle not because they lack passion or purpose, but because their marketing efforts are inconsistent, reactive, or overly dependent on limited staff capacity. This book addresses that challenge head-on by providing a clear, step-by-step framework that connects strategy to execution-ensuring that every marketing activity contributes to measurable mission outcomes.

Built around a proven five-pillar model-Movement (organizational clarity), Market (audience understanding), Message (value proposition), Media (channel strategy), and Mechanics (execution systems)-this book walks readers through the complete process of building a modern nonprofit marketing engine. Each section breaks down complex concepts into practical tools, real-world examples, and actionable steps that organizations can implement immediately.

Includes access to six worksheet files for easy implementation.

532 Pages | 8.5" x 1.25" x 11" | Color Print
$59.95 Special Early Bird Price good to June 30th. Price includes shipping!

Bruce Stapleton

Bruce Stapleton

Joined books.by 29 days ago.

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