The Communications Golden Hour (1st Ed.)
by Doug Levy
The Communications Golden Hour provides a framework for public information officers that streamlines planning, preparation and training for emergencies large and small, from natural disasters to major crimes and everything in-between.
By separating what needs to happen in every emergency from details that are situation-specific, public information officers can focus on crafting and distributing the most effective messages when every minute counts.
The book includes step-by-step guides and templates to help communicate effectively in urgent situations.
This tightly written handbook provides both a ready reference and guidelines for public information officers in police, fire, and health departments, as well as anyone responsible for emergency management, disaster response, and public safety. And its principles can apply to any organization of any size.
What readers are saying
“With guidance from Levy's principles and checklists, you can take steps now to prepare in advance for your crisis communications response. In the worst case scenario, these checklists and reminders will get you through it without too many lasting scars.”
— Los Angeles Daily Journal/California Lawyer
“I can't think of anyone more qualified to write this book... Doug Levy has been there and has been a leader in establishing what we now call best practices. Doug's POV is unique -- who else has been an EMT and led hospital and academic medical center teams for crises of all types, including the Ebola crisis in the biggest U.S. metro area?”
— Kathy Lewton, past president, Public Relations Society of America and author, Public Relations in Health Care
“[The Communications Golden Hour] provides the kind of specific, actionable advice that public information officers require. It should also be required reading for the line executives who oversee these roles... I will be recommending Levy's book to all my crisis communications clients.”
— Greg Cannon, Cannon Strategic Communications, on Medium.com
More books by Doug Levy
The Communications Golden Hour (2024 Ed.)
The Essential Guide to Public Information When Every Minute Counts
In moments of crisis, clear and effective communication can make the difference between chaos and control. "The Communications Golden Hour®" is your essential guide to mastering this critical skill.
📘 Learn from Top Experts: This book brings invaluable lessons from communicators who have managed public information during mass shootings, major disasters, and corporate crises.
🔑 Unlock Your Leadership Potential: Gain insights that will empower you as a corporate or government leader to navigate through the toughest situations confidently.
BE READY for every communications challenge ahead with the Communications Golden Hour® approach. By focusing on what must be done in any situation, you can confidently address every new crisis or opportunity. Craft the right messages—and deliver them effectively—especially when minutes count. In this expanded edition, frontline experts share lessons learned from their experience communicating about mass shootings, corporate reputation crises, natural disasters, the Covid-19 public health emergency, and other major news events.
The Communications Golden Hour is the authoritative guidebook on public relations and public information programs, including how to:
-Organize resources and response
-Streamline activities to focus on what matters most
-Craft clear messages that get results
Includes step-by-step guides to help communicate quickly, accurately, and effectively—especially in urgent situations.