The Dixon Bookshelf-Read. Reflect. Lead. Grow.
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The Dixon Bookshelf-Read. Reflect. Lead. Grow.
Templates, Scripts, Checklists, and Scenarios Companion to Crisis, What Crisis? BOOK TWO OF THE TRILOGY
by Dr. Kenn L. Dixon, LSSGB, APR
The Crisis Toolkit is the practical companion to Crisis, What Crisis? and the second book in the trilogy. Designed for churches, nonprofits, schools, ministries, and mission-driven organizations, this hands-on resource provides ready-to-use templates, scripts, checklists, quick-reference guides, tabletop scenarios, contact forms, and a full crisis communication plan template. Built for real-world pressure, it helps leaders prepare before a crisis strikes, respond with clarity when it does, and guide their teams toward trust, accountability, and recovery.
The Crisis Toolkit is the hands-on companion to Crisis, What Crisis? and Book Two of the trilogy. Designed for churches, schools, nonprofits, ministries, and mission-driven organizations, it gives leaders ready-to-use templates, scripts, checklists, quick-reference guides, scenarios, contact forms, and a crisis communication plan they can adapt before a crisis strikes. When pressure is high and trust is on the line, this toolkit helps your team respond with clarity, compassion, and confidence.
Prepare now. Communicate clearly. Lead through crisis.
Better Leadership. Stronger Alignment. Greater Impact.
Kenn Dixon is a strategic communications executive who has spent his career helping organizations cut through the noise and connect with the people who matter. With a background spanning public relations, digital strategy, and organizational messaging, he has built a reputation for turning complex ideas into clear narratives that move audiences and drive action. Kenn’s work sits at the intersection of communication, culture, and innovation. He has led initiatives for faith-based organizations, nonprofits, and mission-driven companies, developing persona-based content strategies, modernizing outreach, and equipping leaders to engage multicultural and multigenerational communities. His approach blends research, creativity, and practical execution—always anchored in the belief that communication should serve people, not overwhelm them. Known for his steady leadership and Gen X pragmatism, Kenn brings decades of experience helping teams work smarter, tell better stories, and build lasting connections. The Dixon Group helps mission-driven organizations identify and close the Mission Credibility Gap™ by aligning leadership behavior, organizational decisions, and stakeholder experience with the mission they serve. Through assessment, alignment, and accountability, we help leaders build trust, strengthen engagement, and increase mission impact.
A Practical Manual For Navigation Communications Before, During, and After A Crisis
In more than 20 years of ministry communication work, I have learned one truth above all others: a crisis is never a question of if, only of when. The pastor who insists his congregation is too small, too rural, too biblically grounded, or too obscure to face a crisis is the pastor most likely to face one unprepared. Crises are not visitations of judgment on the careless church and exemptions to the faithful one. They are simply the inevitable consequence of being human beings in community, stewarding finite trust in a fallen world.
Local Church Communication Guide to Engagement (Church and Non-Profit Guides to Engagement and Growth)
Most churches communicate constantly—but struggle to be heard. In Stop Talking to Yourself, Dr. Kenn Dixon blends research, Scripture, and the StoryBrand framework to help churches clarify their message, align their communication, and guide people toward belonging. This practical, insightful book is for leaders ready to stop talking inward and start communicating with clarity and impact.