Inventing The Future

Version 2.2


Between 1981 and 1991, Apple Computer Inc. was a boiling pot of ideas and talent. This book documents some of the ingredients bubbling inside—a complex mix of untamable egos, unseen brilliance, and everything in between. A workplace of cubicles and lab benches bustling with ingenuity and anxiety. It fired a co-founder, closed plants, lost key staff, squandered hundreds of millions of dollars on poor decisions, and lost countless hours of hard work in political squabbles. Away from Cupertino, relentless technological change seemed to fuel the prophecy that Apple was done and dusted. Despite this, and often in spite of this, amazing people joined or stayed with Apple to invent the future. Some bit by bit. Some pixel by pixel. Some day by day. This book is their story.

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—— Reviews
You have a great skill in 'telling the story' and showing multiple players and events happening at the same time.
— George Cossey, former programmer at Apple
So many stories I'll never forget, and stories I never knew. Truly outstanding job!
— Mike Potel, former Head of Software Engineering at Apple
This is a ton of work. It's great to have all the stories told.
— Steve Perlman, former Principal Scientist at Apple

Timeline 1

1850-1968


Timeline traces the amazing story of editing's evolution. Learn how filmmakers like Méliès, Griffith, and Vertov used editing to craft masterpieces and how inventors like Serrurier and Steenbeck built wondrous editing machines.

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Timeline 2

1968-1979


Timeline traces the amazing story of editing's evolution from repairing prints to creating stories. Read how Ettlinger, Bargen, Simon, Tallent and Beeson defined a new environment for editors. Explore the stories of EECO, Ampex, CDL, CMX, CVS and others as they build wondrous new tools for editing

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Timeline 3

1979-1984


Timeline traces the amazing story of editing's evolution from repairing prints to creating stories. Read how Guggenheim, Bargen, Sanders, Chopra, Adams, Orr, Dubner, Flaherty, Coppola, and Kubrick defined a new environment for editors. Explore the stories of CBS, Lucasfilm, Bosch, RCA, EECO, Convergence, Ampex, JVC, Epic, Mach One and others as they build wondrous new tools for editing

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Timeline 4

1984-1989


Timeline traces the amazing story of editing's evolution from repairing prints to creating stories. Read how Guggenheim, Seehorn, Fasciano, Peters, Warner, Bedell, Ettlinger, Rady, Schuler, and Barker defined a new environment for editors. Explore the stories of EditDroid, Ediflex, Montage, Sony, EnVision, and TouchVision as they build wondrous new tools for editing

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Timeline 5

1989-1994


Timeline traces the amazing story of editing's evolution from repairing prints to creating stories. Read how Bamborough, Ferster, Alcorn, Olivier, Warner, Molinari, Leak, Jackson, and Kravits defined a new environment for editors. Explore the stories of Lightworks, ImMIX, Video F/X, EMC, SuperMac, Avid, Premiere, ReelTime, DiVA, D-Vision, FAST and others as they build wondrous tools for editing.

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Timeline 6

1993-2000


Timeline traces the amazing story of editing's evolution from repairing prints to creating stories. Read how Ubillos, Maltz, Warner, Rady, Kroeker and Molinari defined a new environment for editors. Explore the stories of Scitex, Media 100, KeyGrip, QuickTIme, Final Cut, Premiere, Pinnacle, and others as they build wondrous new tools for editing

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—— Reviews
I worked with many of these people but there were many parts of the story I did not know, and learned from Timeline.
— Al Alcorn, founder Atari, Digital F/X
This is the best history of film/video editing development I've ever seen in one place.
— Ralph Guggenheim, Lucasfilm
This book will be used as an industry bible for decades to come.
— Basil Pappas, editor, CBS New York