John Buck
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John Buck
Version 3.1 June 2026 * As seen in The Verge and Spectrum
by John Buck
For the first time, a behind-the-scenes look at Apple told through 80+ original stories from key engineers, designers, and product managers who worked there. Read all of the development details for QuickTime®, PowerBook®, LaserWriter®, A/UX®, QuickDraw®, Jonathan, and many secret projects like Rosebud, Laguna, Spider and PenLite. Never before heard stories from the brilliant unknowns like Krakower, Kullmann, Hoffert, and Perlman. These are the people who shaped the digital world we live in today.
This book documents the complex mix of untamable egos, unseen brilliance, and everything in between. In an era when almost everyone thought Apple was done and dusted, amazing individuals joined or stayed to create the future. Pixel by Pixel, Bit by Bit.
“This book is an absolute goldmine. I have read almost every book about Apple, but this includes stories and first person accounts I've never seen before. Great stuff”
Ian Betteridge, popular Mac blogger
“You do not have to be technical or a programmer to enjoy this book. ”
Stephen Hackett, MacPower Users and 512 Pixels
“I was at Apple for the QuickTime revolution and it is almost as if John was there with a front row seat, documenting it as it happened.”
Andy Soderberg, Apple QuickTime Product evangelist
“I just read, start to finish. Could not stop once I started. Many of the stories I was familiar with from my day to day workings at Apple, but did not know how and why they ended up at Apple. A very interesting read. ”
Don North, Advanced Technology Group, YACC.
Award winning media professional & industry historian.
John has worked in content creation and broadcasting for Australian and international audiences for over 30 years, producing work in multiple genres including documentary, drama, television commercials and web-based media. 🎙️Media enquiries john@mercaydier.com
