For Healers, Therapists & Coaches Who Don't Like Marketing
by Lisa McCarthy
If you’re a healer, coach, or therapist who loves helping people but feels your whole body tense when you hear the word marketing — this book will change the way you see everything.
Imagine how much better life would be if you had a consistent, steady flow of the people you love to work with; without having to chase clients or worry about money? That vision isn’t a fantasy. It’s what happens when you learn to attract clients from alignment rather than effort.
Most practitioners don’t struggle because they lack skill or heart — they struggle because the people who need them most don’t know they exist. The world is full of people searching for relief, connection, and real care… while many gifted healers remain unseen, undervalued, or overwhelmed by systems that never fit their nature.
It’s time for a new way to attract clients — one that’s calm, ethical, and effective.
The Client Attraction Playbook introduces Resonant Marketing — a revolutionary approach that helps you go from overlooked to fully booked without selling your soul, burning out, or breaking the bank. It’s marketing that feels like service and play — not pressure.
Inside, you’ll discover:
💛 The deeper reason most healers and practitioners dislike marketing (and why your resistance actually makes sense)
💛 The simple shift from chasing clients to naturally attracting them
💛 How to make marketing feel like service and play, not self-promotion
💛 Ten practical and powerful shifts that help you market with integrity, confidence, and joy — so visibility feels natural and your business grows with ease
💛 The 10 Foundations of Resonant Marketing — your compass for truthful, ethical, and magnetic communication
💛 117 practical ideas inside the Impact Matrix to help you be seen, stay aligned, and grow your practice sustainably
💛 How to build your living system — a rhythm that supports visibility, stability, and wellbeing
Written with warmth, clarity, and soul, Lisa McCarthy blends psychology, energy awareness, and real-world business strategy to help you market in a way that feels good and works. This is not another “how-to-hack-the-algorithm” book. It’s a guide to creating coherence between your work, your words, and your presence — so clients can feel your truth before they ever meet you.
Through gentle frameworks, practical examples, and soulful reflection questions, you’ll learn how to:
- Communicate your value with confidence and ease
- Attract your ideal clients without manipulation or overwhelm
- Turn marketing into an act of love, not obligation
- Build a thriving practice or business rooted in service, joy, and sustainability
Whether you’re just starting out or ready to reignite your existing practice, this Playbook will help you design a business that honours your energy, your values, and the people you’re here to help.
Because the world doesn’t just need more marketing. It needs more you.
Lisa McCarthy is a business guide and author who helps heart-led healers, coaches, and conscious entrepreneurs grow in alignment with truth, resonance, and the natural flow of life.
For most of my life, I was a mainstream gal — mainstream medicine, mainstream marketing. With a Master’s in Commerce and Marketing and over two decades in business, coaching, and leadership, I worked with thousands of business owners within a system built around profit, busy-ness, and stuff. Then life stopped me in my tracks: a painful divorce, the loss of my home, and an autoimmune condition that every fibre of my being refused to treat with surgery, medication, or radiation. When my old ways of working also began to crumble, I found my way to a naturopath who helped me heal naturally in just three months — no side effects, only clarity and vitality. That experience changed everything. I began living and working from the heart, in alignment with nature and truth. Today, I see my journey as a bridge between two worlds — the strategic and the soulful — and my mission is to help healers, therapists, and heart-led entrepreneurs become visible, share their stories, and educate the public about what’s truly possible. Because visibility is part of service, it’s part of healing — and it’s time the world knew who you are and what you do.