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Build the mindset and marketing to adapt and succeed as a start up.

How to be in Business

by Jacky Fitt

Packed with sound advice and inspiration, if you’re looking for a straightforward, step-by-step approach to build your business without losing yourself, then you’ve found it.

About The Book

The essential startup self-help guide for business success.

Giving you the confidence to create, adapt and succeed.

Packed with sound advice and inspiration, if you’re looking for a straightforward, step-by-step approach to build your business without losing yourself, then you’ve found it.

You’ll learn how to:
• Cope with risk
• Make good decisions
• Find collaborators, supporters and champions
• Define your unique selling point
• Find customers
• Set your price and negotiate
• Market your business online and in person and much more

Importantly, you’ll learn the key elements of how to be a happy entrepreneur, avoid self-sabotage and adapt to succeed.

“Brilliant, I loved it as a very different approach from other books out there!”

Jackie Mathers PFHEA, Associate Pro Vice Chancellor CU Scarborough & CU Coventry, part of Coventry University Group

The Big Ideas Library

The Big Ideas Library

We welcome a diverse range of independent authors who recognise the need for high-quality commercial book publishing. Our clients range from best-selling authors to specialist authors of niche collectors’ editions, non-fiction and fiction books. We can act as ‘white label’ suppliers of publishing design and content services, or as your complete in-house publishing team.

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