Cracking the Code on Building and Running a Small Business
by Gavin Bassett
Are You Tired of Feeling Like Stumbling Through Guesswork?
You launched your business with passion.
You’ve put in the hours.
You’ve got the right skills for your industry.
But if you're honest... it’s not adding up.
The chaos, the winging it, the stress of not knowing what’s coming next—it’s wearing you down.
You’re not lazy. You’re just not equipped … yet.
That ends now.
What if building a business wasn’t a guessing game?
Meet James—motivated, capable, and ready to be his own boss. Like many, he launched into business full of ambition… and quickly found himself knee-deep in chaos, confusion, and cash flow headaches. Sound familiar?
If you’ve ever wrestled with self-doubt, felt the weight of going it alone, or wondered why things aren’t clicking—this book is for you.
The Business Apprenticeship™ offers a step-by-step roadmap through the messy, rewarding, and often misunderstood journey of starting and growing a small business. Through the real-life lessons of James (and every entrepreneur who’s ever wondered am I cut out for this?), you’ll uncover:
✅ Why talent and hard work aren’t enough without a proper game plan
✅ The three essentials every business needs to get traction
✅ The most common traps small business owners fall into
✅ How to gain the clarity, confidence and control to grow
✅ And most importantly—how to build a business that actually works
This isn’t theory. It’s practical, relatable, and written for the every day person who wants to build and run a real business—not just survive one.
Whether you're just starting out or feeling stuck in the middle of the hustle, this book will equip you with the mindset, skills and strategies to finally build the business you imagined.
It’s time to stop guessing and start building… the smart way.
“The Business Apprenticeship process brought clarity, direction, and confidence—replacing struggle with growth and peace of mind.”
James Alviani – Halo Digital
“The course, which this book is based on, gave me the confidence to run business on my terms, know my worth, and charge accordingly.”
Andrew Davies – Davies Electrics
“The Business Apprenticeship simplifies the complex, teaching every aspect of business in a way that’s clear, practical, and immediately usable.”
Ray Briene – Geckoblue Australia
“The book and the course shifted me from just working a job to confidently leading a growing business and team.”
Josh Stokes – WA Professional Electrical
“The Business Apprenticeship gave us the tools to scale with systems, read the numbers with confidence, and gain more time while building profitability.”
Matt & Sharon Crake – Principal Renovations
Business Coach and Mentor since 2001. Author of 2 books. Founder of the Kingdom Assignment Movement. Co-founder of Biznostics
Gavin Bassett is a high-impact communicator who blends a coach’s mindset with the conviction to challenge and empower business owners. With 24 years in business for himself, Gavin brings a rare blend of real-life wisdom and boardroom clarity. He doesn’t just talk motivation — he architects it. Every word he delivers is a punchy call to action. No fluff. Just fuel. His style is bold, rhythmic, and direct — like a Ted-Talk with a stopwatch. Always with purpose. Always with heart. Always pointing forward. Gavin turns stories into strategies and manageable stepping stones. Whether it’s finances, time management, or growing your business, he helps you build with practical wisdom. Helping you to make building and running a business easier.