The Lonely Entrepreneur
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The Lonely Entrepreneur
Will You Survive In An AI World?
by Michael Dermer
THE SURVIVAL SYSTEM FOR ENTREPRENEURS IN AN AI WORLD
(PRE-ORDER AND GET 20% OFF LAUNCH PRICE OF $69)
Most founders will not survive AI. Not because they aren’t smart or driven — but because AI has changed the battlefield. AI isn’t coming. It’s here. And according to McKinsey, fifty-seven percent of what founders do every day can now be replaced by a machine. So the real question is this: How do you survive and thrive in the world of AI?
ENTREPRENEUR SURVIVAL GUIDE: THE SURVIVAL SYSTEM FOR ENTREPRENEURS IN AN AI WORLD
Most founders will not survive AI. Not because they aren’t smart or driven — but because AI has changed the battlefield.
AI isn’t coming. It’s here.
And according to McKinsey, fifty-seven percent of what founders do every day can now be replaced by a machine.
So the real question is this: How do you survive and thrive in the world of AI?
I’ve lived survival.I left a prestigious New York law firm to build something new — the first company in the U.S. to reward people for being healthy. Ten years later, we had 800 employees. Then the financial crisis hit. What we did next was the difference between life and death. And it led to an eventual exit. Today that company is considered the pioneer of its industry.
That was my battlefield. Yours is AI.
And while it may not hit in ten days, it’s hitting every hour.
That’s why I created The Entrepreneur Survival Guide — a playbook for how to survive and thrive in the world of AI.
Not motivation. Not theory. A system.Six weapons you must employ if you want to survive and thrive in the world of AI.
And inside this guide, each weapon includes five tactics you can put to work immediately.
Weapon One — Finding Your Playground
If you are trying to differentiate between A and B, you have already lost.
The only way to win is to play a game others can’t play.
Weapon Two — Brand Chemistry
In a world of machines, chemistry is the only human advantage.
AI can accelerate information — but it cannot create chemistry.
Weapon Three — Obsession
Obsession isn’t optional — but it must be operationalized.
Intensity wins only when it becomes structured and repeatable.
Weapon Four — Resilience
You will get punched in the face. The resilient stop noticing.
Resilience must be built into systems that can take those inevitable punches.
Weapon Five — Stretch Your Limits
If you don’t stretch, your ceiling becomes your coffin.
Your skills, your body, your mind, and your team must expand faster than the world changes.
Weapon Six — AI
You must apply AI to your business goals — or it will be used against you.
AI must be aimed at the right things, or you risk investing in tools that don’t make a difference.
Master these weapons, and you won’t just keep up — you’ll set the standard.
Arm yourself.
This is The Entrepreneur Survival Guide.
PRE-BUY NOW AND GET 20% OFF STANDARD $69 PRICE
Michael Dermer is a story of what it takes to survive—and the extreme behaviors that define one of the most dynamic entrepreneurial personalities of our time.
A two-time Academic All-American baseball player, Michael began his career at Willkie Farr & Gallagher, one of New York City’s most prestigious law firms, before leaving to become an entrepreneur. He spent the next decade building IncentOne, the first U.S. company to reward healthy behavior, growing the company to 800 employees. Then the 2008 financial crisis hit. In less than ten days, nearly everything he built was at risk of being destroyed. What followed was a journey through the perfect storm. With no safety net and no end in sight, Michael survived with 20-hour days for three straight years, extreme personal discipline, five-minute cold showers every day, and workouts that would break most people. Survival wasn’t motivational. It was physical, mental, and relentless. IncentOne ultimately exited as a category pioneer. But that experience became more than survival—it ignited a movement. Michael is the author of The Lonely Entrepreneur and the founder of The Lonely Entrepreneur, built on a singular mission: to help entrepreneurs turn passion into success when the pressure is highest and the answers are unclear. Michael’s survival moment was the 2008 financial crisis. Yours is AI. According to McKinsey, 57% of jobs will change due to AI—and Michael believes this moment will define who survives and who doesn’t. That belief led him to create the Entrepreneur Survival Guide (ESG) to address what he sees as the most fundamental issue of our time: How will entrepreneurs survive—and win—in an AI-driven world?