John Buck
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John Buck
For the first time, a behind-the-scenes look at Apple told through 80+ original stories from key engineers, designers, and product managers who worked there. From famous names like Wozniak and Jobs to brilliant unknowns who shaped the digital world we live in today.
This book explains the complex mix of untamable egos, unseen brilliance, and everything in between. In an era when almost everyone thought Apple was done and dusted, amazing individuals joined or stayed at Apple to create the future. Pixel by Pixel, Bit by Bit.
Read all of the development details for QuickTime®, PowerBook®, LaserWriter®, A/UX®, QuickDraw®, Jonathan and many secret projects like Rosebud, Harpo, Spider and MacSlate. These are the people who shaped the digital world we live in today.
"This book is an absolute goldmine. I have read almost every book about Apple, but this includes stories and first person accounts I've never seen before. Great stuff."
"You do not have to be technical or a programmer to enjoy this book."
"So many stories I'll never forget, and stories I never knew. Truly outstanding job!"
1850–1968
The origins of computing and multimedia — from the earliest photographic experiments through to the dawn of the digital age and the visionaries who laid the groundwork.
Buy · US$19.99
1968–1979
The birth of personal computing. Xerox PARC, the founding of Apple in a Los Altos garage, Wozniak's engineering genius, and the Apple II revolution.
Buy · US$19.99
1979–1984
The Macintosh era. Internal rivalry, the legendary "1984" Super Bowl ad, and the machine that introduced the world to the graphical user interface.
Buy · US$19.99
1984–1989
Desktop publishing, LaserWriter, the Adobe partnership, HyperCard, and the first PowerBook prototypes — while corporate politics threatened everything.
Buy · US$18.99
1989–1994
The multimedia revolution. QuickTime changes everything. Newton, PowerPC, and Apple's bold push into consumer electronics as market share slides.
Buy · US$19.99
1993–2000
The darkest days and the comeback. NeXT, Steve Jobs' return, the iMac, "Think Different," and the foundation of the most valuable company in the world.
Buy · US$23.99