The Good News About Being a Man... Rise Up and Be Counted.

The Gospel of Masculinity

by Gordon MacFarlane

About The Book

To really own your masculinity, you’ve got to break free from those old-school stereotypes that say you have to be all about strength and never show emotion. This journey is all about looking inward, being brave, and understanding that being open and vulnerable doesn’t make you weak. True strength is living by your principles, standing strong when things get tough, but also being flexible enough to change when your heart or mind tells you it’s the right thing to do.
A Real Man, as defined by Christian values, embodies the virtues of faith, integrity, and leadership rooted in Christ-like humility and service. He demonstrates an unwavering commitment to the teachings of the Bible and actively cultivates a personal relationship with Jesus through prayer and scripture. This is reflected in his moral and ethical fortitude, where he upholds honesty, respect, and accountability in all his actions.
Such a man leads through serving others selflessly, whether it be within the family, workplace, or community, mirroring the servanthood of Christ. So, are you ready to step out in faith and take on the challenge with me...? Let’s make this journey together and become the best version of ourselves.

As Iron Sharpens Iron, so one man sharpens another. Proverbs 27:17

Gord MacFarlane... 'Coach Gord'

Performance Mindset Coach & Human Behavior Specialist/Master Trainer

Gordon MacFarlane Coach, Trainer, Speaker... Career Elite-Athletic Coach and Business Development Coach, Certified Leadership Coach, Certified Mental Wellness Practitioner, and Professional Sales Strategist. Developing and training elite-level coaches and leaders for 35+ years. I assist athletic coaches and business leaders with the challenge of unlocking and unleashing any person's limitless potential. I deliver my training in personal 1-on-1 and specialized organizational training platforms. I help them to recognize and develop untapped skills, abilities and characteristics in their athletes and employees. I have developed a powerful and easy-to-use, 7-step, Performance Engagement Model derived from a similar and very successful 5-step model I co-developed several years ago now. I apply this new model with a 3-Point Emphasis methodology: 1. "AWARENESS" Communicate (Learn the communication keys to powerful connections that allow you to build trust and establish consistently tight synergy) 2. "EMPOWERMENT" Build Confidence (Know precisely where you need to focus to consistently instill confidence, which empowers anyone to a level of focused engagement?) 3. "APPLICATION" Perform with Confidence (Understand how to tap into and empower a person's full potential and have the unshakable belief to perform with excellence as an individual and as a teammate) I have invested myself for over 45 years, gaining personal and vocational experience in multiple fields, including professional sales, business, leadership development, business ownership, human behavior, emotional intelligence, and professional sports/athletics coaching. I have also studied and leveraged the collective best practices of business and athletics, combined with my own experiences to create a performance mindset platform to train from that has proven to be consistently VERY successful. I also assist coaches and leaders in strengthening and enhancing organizational cultures to reflect a high-performance mindset focused on excellence. I have coached elite-level, competitive hockey for over 40 years, Coached and mentored Leaders, and owned 8 businesses of my own. I have been married for over 40 years with 4 grown daughters who have blessed us with 10 grandchildren...so far! I am a high-energy, dynamic communicator, entrepreneur-minded, results-oriented achiever, and pragmatic problem solver. Performance Mindset Coaching is my passion, and it's what I do to help athletic coaches and executives build world-class performance results. If you want to learn my methodology to help people tap into and develop their limitless potential, I am ready to engage, empower, and train you.

More Books by Gord MacFarlane... 'Coach Gord'

The Gospel of Masculinity

30-Day Devotional Study Guide

by Gordon MacFarlane

This 30-day devotional brings the timeless truths of Scripture to the life of the modern man, husband, father, grandfather, coach, and leader. Rooted in biblical conviction and informed by practical leadership and human‑behavior insight (the DISC model), these daily readings equip you to grow mentally, emotionally, spiritually, relationally, and physically. Each day includes an NKJV Scripture, a short reflection, a practical application, a prayer, and a journaling prompt to help you move from thought to action.

The Gospel of Masculinity

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Everyone has a certain style of communicating and connecting; some styles work better than others to get results...! Which one works best for you?

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Build self-esteem and confidence through identity realization to improve your mental health

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GRIT and Mental Toughness are absolutely essential to be successful in your life journey

Hope that Works

Practical hope for real life, real people,and real problems.

by Bill Smith