Unlock the Secrets to Standing Out Online—Even If Your Business Has a Front Door.

In a noisy digital world, brick-and-mortar businesses often get left behind. The Five Drivers of Business Marketing Online is your roadmap to reversing that trend. This practical, no-fluff guide empowers local business owners with the five essential forces that drive attention, engagement, and sales in today’s online marketplace.

Written by a veteran marketer with over four decades of experience, this book strips away the hype and delivers a clear framework built specifically for real-world businesses. Whether you run a bakery, law office, clinic, or hardware store, you’ll learn how to:

Attract the right customers without burning your ad budget

Build trust and authority in your local community

Leverage content, reviews, and reputation to dominate search results

Turn browsers into buyers—even if your website is simple

Align your online presence with your in-store values and personality

If you've ever felt overwhelmed by marketing jargon or frustrated by digital “solutions” that don’t fit your business, this book is your antidote. It’s time to stop chasing every trend and start building a magnetic brand that pulls customers toward you—both online and in person.