"The only thing that differentiates your service or your product from any others is your creativity and innovation." says Jeff Tobe, award-winning entrepreneur and business consultant. In this book, Tobe shows that when you compte head-on in business you are just agreeing to play by the same old rules--to conform to the way it has always been done--to "stay in the lines". This does not allow anyone to get a leg up in the big game of business.
Through the entertaining business, life-lessons in this book, Tobe reveals how to awaken the "creative giant within." Tobe's examples of street-smart sales tactics, exemplary customer experience and outside-the-lines marketing, will inspire you to implement innovative solutions in YOUR business challenges. His powerful and fun stories will motivate you to out think rather than outspend your competition. This book provides guidance to anyone who wants to use creattivity to boost their business's impact and become a David among the Goliaths!