You’ve heard the buzz—customer experience is the hottest phrase in business today. But let’s be honest: most of what you’ve seen feels like fluff. That changes here.

For over 25 years, Customer Experience and Employee Engagement expert Jeff Tobe, CSP—a globally recognized customer service keynote speaker and author—has been helping organizations of all sizes become both the Employer of Choice for their people and the Vendor of Choice for their customers. Now, in The CX Edge, Jeff distills decades of insights, stories, and strategies into a hands-on guide designed to challenge your assumptions and spark fresh thinking.

This isn’t a book you’ll skim—it’s a book that makes you work. Through provocative questions and practical frameworks, Jeff pushes you to reimagine how you engage employees, design memorable experiences, and elevate your customer relationships. By the final page, you’ll walk away with more than just theory. You’ll have a blueprint to:

Attract and retain loyal customers who become your best advocates
Engage employees so deeply they deliver experiences that stick
Differentiate your brand in ways your competitors can’t copy
Drive growth and profitability by making customer experience your real edge

The CX Edge isn’t about keeping up with trends. It’s about building a sustainable advantage in a marketplace where experience has become the new currency.