Manuel Pelágio Manuel Pelágio
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Branding and Leading a Country

Believe Portugal 2050

by Manuel Pelágio

A lifelong project and the heartfelt appeal of a Portuguese man who believes in a country where people truly come first. Inspired by Portugal’s history, values and distinctive identity, this book envisions a modern, humane and supportive nation in which the economy, politics and technology serve people, families, the most vulnerable and the natural world.

About The Book

A book, a lifelong project, and the heartfelt appeal of a Portuguese man who believes that people must come first. Not only those born in Portugal, but everyone who lives, works, and builds a life here.

Inspired by the country’s myths, history, values and distinctive culture — one that deserves to be recognised, preserved and renewed — this book challenges us to transform Portugal into one of the best places in which to live and work.

A modern Portugal, yet connected to its ancestral roots; developed, yet human; open to the world, yet faithful to its identity. A country that cares for the poorest families, the most vulnerable, and nature. A country that places the economy, politics and technology at the service of people, rather than the other way around.

This book invites us to live with greater humanity, responsibility and love, building a Portugal that is fairer, more supportive and more distinctive. A country where people truly come first.

Manuel Pelágio

Manuel Pelágio

I write to explore the human condition and to inspire a more conscious way of living and leading. As a humanist, my work bridges literature, philosophy, and Human Leadership, inviting individuals and organisations to cultivate awareness, freedom, and transformation from the inside out.

Manuel Pelágio was born in Lisbon in 1959. He holds a degree in Business Management from the Pontifical Catholic University of Rio Grande do Sul, in Brazil, and completed postgraduate studies in General Management at Universidade Nova de Lisboa and in Marketing at ISEG - Instituto Superior de Economia e Gestão. He later attended the Advanced Management Programme at Harvard Business School. For 25 years, he worked as an entrepreneur and senior executive. Over the past 14 years, he has dedicated himself to training and coaching, delivering more than 7,000 hours of instruction and supporting over 400 people in personal and executive development processes. In 2024, US Reporter recognised him as one of the 15 most influential visionaries in global coaching. Today, Manuel Pelágio is regarded as a pioneer of Human Leadership, the creator of the H24 Human Matrix; an evolutionary approach to human development.

More Books by Manuel Pelágio

H24 (ENG)

The Four Hearts of Human Leadership

H24: The Four Hearts of Human Leadership presents a new approach to personal development and leadership that begins with the human being. Through the H24 Human Leadership Matrix and the Four Hearts: Free, Authentic, Vivid and Wise, Manuel Pelágio invites readers to deepen their self-awareness, overcome internal and social conditioning, and bring greater coherence to what they feel, think, say and do. More than a leadership book, H24 is a pathway towards inner freedom, authenticity, purpose and a more fully human way of living

H24 (PT)

Os Quatro Corações da Liderança Humana

H24 — Os Quatro Corações da Liderança Humana apresenta uma nova abordagem ao desenvolvimento pessoal e à liderança, que começa no próprio ser humano. Através da Matriz de Liderança Humana H24 e dos quatro Corações; Livre, Autêntico, Vivo e Sábio, Manuel Pelágio convida o leitor a aprofundar o autoconhecimento, a libertar-se dos condicionamentos internos e sociais e a desenvolver maior coerência entre o que sente, pensa, diz e faz. Mais do que um livro sobre liderança, H24 propõe um caminho de liberdade interior, autenticidade, sentido e humanidade.

Portugal 2050

As Pessoas em Primeiro Lugar

Um projeto de toda uma vida e o apelo de um português que acredita num país onde as pessoas estejam verdadeiramente em primeiro lugar. Inspirado na história, nos valores e na identidade portuguesa, este livro propõe um Portugal moderno, humano e solidário, no qual a economia, a política e a tecnologia estejam ao serviço das pessoas, das famílias, dos mais frágeis e da natureza.

The Crossing

85 Reflections on Life Inspired by the Way of St. James - El Camino de Santiago

Born from the insights gathered during a pilgrimage to Santiago de Compostela, this book transforms an outer journey into a profound reflection on the inner path of life. Through encounters, silence and personal discoveries, Manuel Pelágio shares reflections that speak to all who follow the path of the heart, reminding us that even when we walk alone, we are never truly alone.

A Travessia

85 Reflexões de Vida Inspiradas pelo Caminho de Santiago

Este livro nasce das intuições recolhidas durante uma peregrinação a Santiago de Compostela e transforma o caminho exterior numa reflexão profunda sobre a caminhada interior da vida. Entre encontros, silêncios e descobertas, Manuel Pelágio partilha pensamentos que espelham os desafios, as buscas e os sonhos de todos os que procuram seguir o caminho do coração.

The Pleasure of Being the Body

Freedom, Sexuality, Humanity and Love

This book explores the body as the primary source of learning, perception and connection with life. Drawing on the work of Wilhelm Reich, Rolando Toro and Maurice Merleau-Ponty, it invites readers to recover their natural flexibility, sensitivity and capacity for pleasure. A liberated body becomes a path towards freedom, self-knowledge and a deeper harmony with our biological, human and cosmic nature.

O Prazer de Ser Corpo

Liberdade, Sexualidade, Humanidade e Amor

Este livro explora o corpo como fonte primordial de aprendizagem, perceção e ligação à vida.
Inspirado na obra de Wilhelm Reich, Rolando Toro e Maurice Merleau-Ponty, convida o leitor a redescobrir a sua sensibilidade natural, a flexibilidade e a capacidade de sentir prazer.