For Service-Based Businesses to Work Smarter & Level Up
by Mary Sue Dahill
What IS the Boutique Effect? It'swhen a small business embraces automation and transforms into a profitable and scalable business delivering a boutique, personalized client experience.
Written specifically for small, service-based business owners making six-figures in revenue, The Boutique Effect provides a blueprint for leveraging automation to reduce your workload and improve your client experience. You don't need to have an MBA or technical degree to follow the practical, immediately applicable advice on how to leverage automation to transform your business.
Other books target big companies with big teams and big budgets, but The Boutique Effect is for the truly small business team trying to figure it out on their own, and don't need a lot of jargon and ego - they just need directions.
Are YOU Ready for the Boutique Effect? If you want to grow your business with a focus on delivering a high-touch client experience that doesn't break the bank, then you are ready for the boutique effect!
With more than 20 years of technology management experience, and a small business owner herself, Mary Sue Dahill, M.S., takes you through the process of leveraging digital tools and transforming your workflows in a way that is engaging, relatable and easy to follow.
Sales Simplified, Growth Amplified! That’s what I do, and my books are here to help you do it too.
Mary Sue Dahill is a tech-savvy small-business champion with a fierce passion for helping entrepreneurs boost profits through smart, human-centered systems. As founder and CEO of Work Smarter Digital and creator of the Revenue Accelerator, she makes the sales process feel less chaotic and a lot more personal. Mary Sue thrives on seeing that lightbulb moment, when a stressed-out founder stops saying “I’ve tried everything” and starts believing, “This system actually closes deals.” She built the Revenue Accelerator to capture the magic in those moments, turning scattered follow-up into a polished, repeatable pipeline in just one VIP day. With over 20 years in tech leadership and a Master’s in Management of IT from UVA, Mary Sue blends deep technical know-how with a founder-first mindset. She’s HighLevel certified and has designed systems that power six-figure recurring revenue without losing that personal touch. She’s also the voice behind The Boutique Effect and The Solopreneur’s Dilemma, and host of the CRM Success Secrets podcast—helping boutique businesses grow without the burnout. Clients say the Revenue Accelerator “takes all the chaos in your head (or inbox) and turns it into a pipeline that actually works.” Based in Arlington, VA, Mary Sue lives with her husband and two mini dachshunds. Every day, she’s on a mission: empower small businesses to stop winging it and start thriving by building systems that genuinely work for them.
Your Roadmap from Surviving as a Virtual Assistant to Thriving as a SaaS Online Business Manager
by Mary Sue Dahill