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Mind Your Music Biz

35+ Years Music Business Vet

Janie Jennings is a seasoned music industry executive with over 35 years of experience in artist development, distribution, and rights management. As the founder of Creative’s Flow and co-founder of Mind Your Music Biz, she has built innovative platforms that empower independent artists, labels, and managers through education, strategic planning, and digital solutions. Janie has worked with multi-platinum artists and top producers, contributing to projects that have collectively generated over 21 billion streams worldwide. Her expertise spans business structuring, metadata management, and global music distribution, positioning her as a trusted leader and visionary in the evolving music business landscape.

Navigating the Modern Music Industry


The music industry has undergone significant transformations over the past few decades, driven by technological advancements, shifting consumer behaviors, and the globalization of music consumption. As we move further into the decade, these changes continue to shape how music is created, distributed, and monetized. Understanding the intricacies of sound production, branding, revenue streams, business teams, and other critical aspects is essential for anyone looking to build a successful and sustainable career in music.

Embracing the Complexity of the Music Business

Navigating the music industry today requires more than just talent and creativity. It demands a deep understanding of various business elements that work together to support an artist’s career. This book is structured to provide a holistic view of the music industry, breaking down each essential component into detailed, manageable chapters. Each chapter delves into a specific aspect of the music business, offering practical advice, real world examples, and strategies to maximize your potential and revenue.

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  • 212 pages
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