In a hyper-digital world where attention spans are short and competition is relentless, restaurant marketing must be bold, data-driven, and irresistibly engaging. Static promotions and outdated playbooks no longer make the cut.

Restaurant Marketing: The Ultimate Guide is your essential toolkit to outpace trends, fill every seat, and transform your restaurant into a brand that people crave, on screen and in real life.

Written by internationally renowned restaurant futurist Robert Ancill, who’s shaped over 800 restaurant concepts across 24 countries, this guide delivers high-impact strategies forged in the real world and refined for today’s hyper-connected diners.

Inside, readers will unlock:

Brand Storytelling that Spreads – Learn how to craft narratives that emotionally connect and go viral.
Digital Campaigns that Convert – Turn passive scrollers into superfans and casual diners into loyalists.
AI-Driven Marketing – Use automation, data, and emerging platforms to do more with less.
Real-World Wisdom – Know what to avoid, where to invest, and how to build momentum that lasts.

Whether you’re launching your first neighborhood hotspot or leading a global franchise rollout, this book delivers the strategies and clarity to dominate your market, with creativity, confidence, and precision. Marketing isn’t optional. It’s your advantage. This is how the winners play!

The Ultimate Guide to Restaurant Design
Design the Future. Build the Experience. Shape What’s Next.

Restaurant design has entered a new era; one defined not by decoration, but by intelligence, adaptability, and emotional resonance. The most successful spaces today are not just visually stunning; they think, respond, and evolve with the world around them. They anticipate guest needs before they’re expressed, transform atmosphere with subtle shifts in light, sound, and scent, and integrate seamlessly with the technologies driving modern hospitality.

In The Ultimate Guide to Restaurant Design, globally acclaimed restaurant consultant and visionary strategist Robert Ancill reveals how to design restaurants that do more than impress, they perform. Drawing from over two decades of global experience and more than 800 restaurant projects across 24 countries, Ancill delivers an unparalleled masterclass in the art and science of creating future-ready hospitality environments.

Through a combination of design psychology, cutting-edge technology, and operational precision, Ancill shows how every aspect of a restaurant, from the path a guest takes to their table, to the choreography of robotic servers and the data-driven intelligence of AI-powered kitchens, can be crafted to maximize emotion, efficiency, and profitability. He explores how automation, sustainability, and human-centered design are converging to reshape hospitality, and how the spaces we build today must prepare for the evolving behaviors and expectations of tomorrow’s diners.

This book is more than a manual, it’s a manifesto for the future of dining design. Ancill challenges outdated paradigms of “atmosphere” and “theme,” instead presenting a holistic approach where architecture, technology, and psychology work in sync to create experiences that resonate deeply and perform flawlessly. He guides readers through the principles of sensory storytelling, flow optimization, brand integration, and guest emotion engineering, revealing how to turn every inch of space into a strategic asset that speaks to both heart and bottom line.

Whether you’re an architect designing your first concept, a restaurateur looking to reinvent your brand, or a global operator expanding across continents, The Ultimate Guide to Restaurant Design will equip you with the tools, frameworks, and foresight to build spaces that transcend trends. You’ll learn how to design restaurants that not only look extraordinary, but think intelligently, adapt instantly, and evolve continuously.

If you’re ready to design for where hospitality is going, not where it’s been, this is the definitive guide for creating the restaurant of the future.