Welcome to the updated edition of this collection. Since 2003 DiGanZi's annual Brand Letter features new vocabulary relevant to the brand discipline. This book collects all the terms of the last 22 years in a single volume with each entry notated by the year in which it first appeared. Some terms survive, others fall into obscurity. Humans have an inexhaustable need to phrase whatever crazy thing they are doing. This book is an invaluable resource for any communications department, agency, office, classroom, or those interested in the fine art of branding. A valuable teaching aid, vocabulary builder and historic document.

What if Salome, daughter of Herodias, is not the bloodthirsty figure described by Matthew? What if the wickedness with which she is often associated is just the distortion of a voice echoing from afar? What if the young girl was seeking answers to the myriad doubts that accompany growing up?
The New Salome arises where the sharpness of the story fades into the mists of tradition and addresses some of the previous questions, thus offering a new, modern reading of the problems experienced by the young girl , of a figure traditionally associated with blood.
Thus a human, an authentic Salome appears; not simply a symbolic figure, but an immanent person with doubts, fears and desires and needs. No longer a dancer devoted to seduction, but a young victim of the context in which she is forced to live.