Welcome to the updated edition of this collection. Since 2003 DiGanZi's annual Brand Letter features new vocabulary relevant to the brand discipline. This book collects all the terms of the last 22 years in a single volume with each entry notated by the year in which it first appeared. Some terms survive, others fall into obscurity. Humans have an inexhaustable need to phrase whatever crazy thing they are doing. This book is an invaluable resource for any communications department, agency, office, classroom, or those interested in the fine art of branding. A valuable teaching aid, vocabulary builder and historic document.

What if Salome, daughter of Herodias, is not the bloodthirsty figure described by Matthew? What if the wickedness with which she is often associated is just the distortion of a voice echoing from afar? What if the young girl was seeking answers to the myriad doubts that accompany growing up?
The New Salome arises where the sharpness of the story fades into the mists of tradition and addresses some of the previous questions, thus offering a new, modern reading of the problems experienced by the young girl , of a figure traditionally associated with blood.
Thus a human, an authentic Salome appears; not simply a symbolic figure, but an immanent person with doubts, fears and desires and needs. No longer a dancer devoted to seduction, but a young victim of the context in which she is forced to live.

She was an unknown superstar, world famous, selected personally by Vidal Sassoon in 1968 to lead his Toronto studio. In those days she was a single mom, just 25 years old, who suddenly found herself on the fast track to international renown. Her profession took her on an odyssey from London to Paris to Munich, and she landed in the frenetic world of New York City in the 1970s, when artists were kings and media stardom was in global explosion. She loved the spectacular and pushed the envelope for more daring and outrageous and unthinkable stunts - haircutting underwater, with laser beams, upside down, in the middle of a skydive from 10,000 feet altitude. She met the brightest and the greatest celebrities of her era, transiting the universe of world famous artists, musicians, film stars, writers. With a powerful work ethic she styled a remarkable 17 music videos in eight months time in 1983-1984. Eventually she returned to Toronto, where she enjoyed a long association with the filmmaker David Cronenberg, and led the haircutting team on the triple Oscar-winning film "Brokeback Mountain," directed by Ang Lee. Mary Lou Green is remembered as a legendary creative force and a remarkable human, greatly cherished by all whose lives she touched. This book is an affectionate tribute to her life's journey, commemorated by those who knew and loved her best.