Bypass the Conscious Mind and Discover What Really Motivates Your Customers
by Jody N Holland
HYPNOTIC SELLING
Influence Through Focus, Presence, and Control
By Jody N. Holland
What if selling didn’t require pressure?
What if influence wasn’t about clever tactics, closing techniques, or saying the “right” thing at the perfect moment—but instead about understanding how people actually think, feel, and decide?
In Hypnotic Selling, Jody Holland challenges the traditional view of sales and persuasion. Rather than teaching gimmicks or manipulation, this book reveals how the most effective and respected professionals influence others through clarity, composure, and psychological awareness.
The best sellers don’t chase.
They don’t push.
They don’t convince.
They attract.
⸻
A Different Way to Think About Selling
Selling has earned a bad reputation—not because selling is wrong, but because too many people approach it the wrong way. Pressure creates resistance. Scripts create suspicion. And manipulation destroys trust.
Hypnotic Selling presents a fundamentally different model—one rooted in human behavior, mindset, communication, and presence. Drawing on real-world experience, psychology, and timeless principles of influence, Jody shows you how to create conversations where people feel understood, respected, and naturally drawn forward.
This is not hypnosis as a trick.
It is influence through focus.
⸻
What You’ll Learn Inside
Through practical insights and engaging explanations, you’ll discover how to:
• Develop the mindset that separates top performers from everyone else
• Understand how people subconsciously filter information and make decisions
• Use language patterns that build trust and emotional connection
• Read subtle human cues—including facial structure and behavior—to adapt your communication
• Replace pressure with presence and resistance with curiosity
• Turn selling into a calm, confident, repeatable process
You’ll learn why people often already know what they want—but need the right environment to act. You’ll see how asking better questions is more powerful than delivering better presentations. And you’ll understand why the ability to remain centered and composed is one of the most underrated advantages in sales and leadership.
⸻
More Than Sales—A Skill for Life and Leadership
Although written for sales professionals, Hypnotic Selling goes far beyond selling products or services. The principles in this book apply equally to leadership, negotiation, influence, and everyday communication.
If you:
• Lead people
• Present ideas
• Build relationships
• Influence decisions
…this book will change the way others respond to you.
Because people don’t just buy products.
They buy confidence.
They buy clarity.
They buy you.
Jod’s books challenge you to confront what’s holding you back, take ownership of your growth, and step boldly into the leader—and life—you were created to become.
Jody N. Holland is an author, leadership strategist, and executive coach who has spent more than two decades helping individuals and organizations break through limitations and lead with clarity, confidence, and purpose. His work focuses on the human side of success—how mindset, personal responsibility, and intentional leadership shape outcomes in business and in life. Drawing from real-world leadership experience, behavioral science, and timeless principles of personal growth, Jody writes with a rare blend of practicality and inspiration. His books challenge readers to confront internal barriers, take ownership of their development, and step into the best version of themselves—both professionally and personally. Jody is the founder of Jody Holland, Inc., where he works with leaders at every level—from first-time supervisors to senior executives—guiding them to build strong cultures, develop people, and drive sustainable results. His approach emphasizes growth through challenge, accountability, and purpose rather than comfort or complacency. Through his writing, speaking, and coaching, Jody is committed to helping people move beyond fear, confusion, and self-doubt toward lives marked by intentional action and meaningful impact. He lives in Texas with his family and continues to write, teach, and coach with one central message: Become The Leader You Would Follow.
Leadership doesn’t fail because people lack talent—it fails because they were never taught how to lead. The Leadership Blueprint: Learn-2-Lead provides a clear, practical framework for supervisors, managers, and executives who want to build trust, drive performance, and create cultures where people thrive. Blending proven psychology, real-world leadership experience, and actionable tools, Jody Holland shows readers how to move from positional authority to authentic influence. This is not theory for theory’s sake—it is a blueprint for becoming the kind of leader people choose to follow.
Leadership today demands more than authority—it requires evolution.
In Leadership Evo, leadership strategist and executive coach Jody Holland presents a practical, research-informed framework that shows how leaders grow through identifiable stages—and how that growth directly impacts performance, engagement, and culture. This concise, action-oriented guide helps leaders move beyond managing tasks to intentionally developing people, building accountability, and creating sustained organizational success.
Designed for emerging leaders, executives, and organizations alike, Leadership Evo challenges leaders to take responsibility for their development—because when leaders evolve, teams strengthen, cultures improve, and organizations thrive.
Faces of Reality explores the subtle signals that shape human behavior, communication, and decision-making. Blending psychology, observation, and real-world leadership insight, Jody Holland reveals how understanding facial cues, facial structure, personal tendencies, and internal narratives can sharpen awareness, improve relationships, and elevate leadership effectiveness. This book challenges readers to see people—and themselves—more clearly, turning perception into a powerful tool for growth, influence, and better outcomes.
Life pushes hard. Most people push back—and end up exhausted, frustrated, and stuck.
In My Judo Life, Jody Holland offers a powerful alternative: stop fighting life and learn to redirect it. Drawing on the philosophy of judo, this story-driven guide shows how pressure, setbacks, and uncertainty can become momentum for growth when met with clarity and intentional choice.
This is not about force or hustle—it’s about alignment, purpose, and mastering your response. If you’re ready to stop resisting life and start working with it, My Judo Life will change the way you see struggle—and what’s possible because of it.
Fear doesn’t stop us by force—it stops us through doubt, hesitation, and the stories we tell ourselves.
6 Demons of Fear is a powerful, story-driven guide that reveals the hidden fears shaping your decisions, confidence, and direction in life. Through the journey of a man forced to confront what he’s been avoiding, you’ll uncover the six most common fear patterns that quietly limit growth and potential—and learn how to move forward with clarity and courage even when fear is present.
This is not about becoming fearless. It’s about becoming free—to lead, to grow, and to live with purpose once fear no longer has the final say.
Win More Business Without Pressure, Manipulation, or Compromise
by Jody N Holland
Sales doesn’t require pressure, manipulation, or compromise—it requires principle.
In Selling with Honor, Jody Holland redefines modern selling by blending timeless wisdom from the Samurai Code with a proven consultative sales model built for today’s buyer. Through seven foundational tenets, this book shows how integrity, discipline, courage, and respect create trust, long-term relationships, and sustainable results.
This is a practical guide for professionals who want to win business without sacrificing values. When honor becomes the foundation of your sales approach, selling shifts from a transaction to a transformation—and success follows.
Leadership Blueprint: Learn-2-Lead is a practical, no-nonsense guide for building leaders, accountability, and culture on purpose. Drawing from psychology, real-world leadership experience, and proven frameworks, this book equips supervisors and managers to lead with clarity, consistency, and confidence—turning everyday leadership moments into measurable results.