This is a masterclass in modern branding, transforming your business by becoming "Authentically Human" in an age of mistrust.
If you need to stop burning cash on clicks that don't convert (and who doesn't?) and start building a brand customers actually trust and buy then this is your playbook.
In What Captures The Heart Goes In The Cart ™, brand strategist and behavioral science expert Trevor Bradford unveils the IDEA Strategic Brand Framework™ a proven system that blends behavioural psychology, neuroscience, and e-commerce strategies to help sellers capture attention, earn loyalty, and skyrocket conversions.

Whether you’re an aspiring startup, a scaling Amazon entrepreneur, or a seasoned seller facing stalled growth this book is for you.

With deep insights into why consumers buy and how they emotionally connect with brands, this book offers a clear, actionable path to building brands that truly connect and convert.

You’ll discover:

• Why TRUST is now your biggest competitive advantage.

• How to use emotional buying triggers and behavioural science to optimise every touchpoint of the customer journey.

• A step-by-step blueprint to clarify your message, build brand loyalty and boost conversions.

• How to thrive in a saturated market by being Insight-Driven, Distinctive, Empathetic, and Authentic.

• How to use the IDEA Brand Framework to train and build your own bespoke Brand GPT.