The Inside Story of America’s First Metabolic-Health Café & Comedy Concept

STEADY is the behind-the-scenes story of how Bruce Goldwell is building the first café chain in America designed specifically for people with diabetes, insulin resistance, and metabolic health challenges—without sacrificing flavor, comfort food, or joy.

This book blends memoir, blueprint, and behind-the-curtain strategy to show readers exactly how the Steady concept emerged, how it works, and how it will scale. From menu development to location strategy, from community nights to comedy programming, this edition reveals the full vision behind a new category of hospitality:
Metabolic-Health Dining + Live Entertainment + Real Community.

This Founding Reader Edition also explains how individuals can participate in the early movement through the First 100 Founders Program and investor pathways that will open through a future Regulation CF offering on an approved funding portal.
(No certificates, shares, or legal documents are included in the book. All actual investment activity occurs only through the official investment site when the raise opens.)

Inside these pages, readers will discover:

The recipes and flavor philosophy behind Steady

The metabolic-health science that inspired it

The first flagship locations and why they were chosen

The business model and roadmap for expansion

How the First 100 Founders will be recognized

Why a café built for diabetics is long overdue

How SizziQ™ Lifestyle Brands, Inc. serves as the parent company guiding the entire ecosystem

This edition is created exclusively for early supporters who want to understand the mission, the model, and the larger ecosystem behind Steady and SizziQ™ Lifestyle Brands, Inc.

If you are reading this, you are part of the earliest circle—the group helping shape a movement that will change the way America eats, gathers, and celebrates food again.