HYPNOTIC SELLING

Influence Through Focus, Presence, and Control

By Jody N. Holland

What if selling didn’t require pressure?

What if influence wasn’t about clever tactics, closing techniques, or saying the “right” thing at the perfect moment—but instead about understanding how people actually think, feel, and decide?

In Hypnotic Selling, Jody Holland challenges the traditional view of sales and persuasion. Rather than teaching gimmicks or manipulation, this book reveals how the most effective and respected professionals influence others through clarity, composure, and psychological awareness.

The best sellers don’t chase.
They don’t push.
They don’t convince.

They attract.

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A Different Way to Think About Selling

Selling has earned a bad reputation—not because selling is wrong, but because too many people approach it the wrong way. Pressure creates resistance. Scripts create suspicion. And manipulation destroys trust.

Hypnotic Selling presents a fundamentally different model—one rooted in human behavior, mindset, communication, and presence. Drawing on real-world experience, psychology, and timeless principles of influence, Jody shows you how to create conversations where people feel understood, respected, and naturally drawn forward.

This is not hypnosis as a trick.
It is influence through focus.

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What You’ll Learn Inside

Through practical insights and engaging explanations, you’ll discover how to:
• Develop the mindset that separates top performers from everyone else
• Understand how people subconsciously filter information and make decisions
• Use language patterns that build trust and emotional connection
• Read subtle human cues—including facial structure and behavior—to adapt your communication
• Replace pressure with presence and resistance with curiosity
• Turn selling into a calm, confident, repeatable process

You’ll learn why people often already know what they want—but need the right environment to act. You’ll see how asking better questions is more powerful than delivering better presentations. And you’ll understand why the ability to remain centered and composed is one of the most underrated advantages in sales and leadership.

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More Than Sales—A Skill for Life and Leadership

Although written for sales professionals, Hypnotic Selling goes far beyond selling products or services. The principles in this book apply equally to leadership, negotiation, influence, and everyday communication.

If you:
• Lead people
• Present ideas
• Build relationships
• Influence decisions

…this book will change the way others respond to you.

Because people don’t just buy products.
They buy confidence.
They buy clarity.
They buy you.

Every interaction begins before a word is spoken.

In a glance, we decide whether to trust someone, whether they are confident or cautious, open or guarded, decisive or uncertain. Most people sense these judgments forming—but few understand where they come from, or how powerfully they shape relationships, leadership, and results.

Faces of Reality reveals what the human face quietly communicates about a person’s experiences, beliefs, and behavior—and how learning to read these signals changes the way you connect with others. This is not about surface-level impressions or labeling people. It is about understanding how life leaves its imprint on the face, and how meaning, not events alone, shapes who we become.

Drawing from psychology, behavioral science, and decades of executive coaching experience, Jody N. Holland shows how facial structure reflects how individuals make decisions, process information, handle insecurity, evaluate themselves, and engage the world. Each feature tells part of a larger story—one written over time by challenge, success, loss, resilience, and choice.

When leaders misunderstand people, friction increases. Communication breaks down. Trust erodes. Performance suffers.

When leaders truly understand people, everything changes.

Inside Faces of Reality, you will learn how to:
• Recognize the silent signals that influence communication and behavior
• Understand how past experiences shape present reactions
• Adapt your leadership and conversations to the individual in front of you
• Build trust faster and reduce unnecessary conflict
• Lead with greater empathy, clarity, and intentionality

This book equips you with a rare leadership advantage: the ability to see what others overlook. By learning to read the face as a map of experience rather than a mask of appearance, you gain insight that improves conversations, strengthens relationships, and elevates leadership effectiveness.

Whether you are an executive, manager, coach, or simply someone who wants deeper, more meaningful connections, Faces of Reality will change the way you see people—and in doing so, change the way people experience you.

Because every face tells a story.
The question is whether you know how to read it.

Evolve the Leader. Elevate the Organization.

Leadership is no longer about authority, control, or position. In a world defined by rapid change, rising expectations, and complex people dynamics, the leaders who succeed are those who commit to continuous evolution.

Leadership Evo is a practical, research-informed guide for leaders who want to move beyond managing tasks and begin shaping people, culture, and outcomes with intention. Written by leadership strategist and executive coach Jody Holland, this book introduces a clear framework for understanding how leaders grow—and how that growth directly impacts performance, engagement, and organizational health.

At the heart of Leadership Evo is a simple but powerful truth: leaders evolve through identifiable stages. When leaders understand where they are in that evolution—and what skills must be developed next—they gain clarity, confidence, and momentum. Without that awareness, even talented leaders stall, struggle, or unintentionally limit the people they lead.

Through real-world examples, practical exercises, and immediately applicable tools, Leadership Evo helps leaders:
• Clarify their leadership identity and influence
• Strengthen communication that drives trust and action
• Create accountability without fear or micromanagement
• Build engaged, high-ownership teams
• Develop others in a way that multiplies leadership capacity
• Establish a rhythm of success that sustains long-term performance

This is not a theoretical leadership book. It is a working guide—designed to be studied, applied, and reinforced through reflection and practice. Whether you are an emerging leader, a seasoned executive, or an organization building a leadership pipeline, Leadership Evo provides a common language and a shared pathway for leadership growth.

More than anything, this book challenges leaders to take responsibility for their evolution. As leaders grow, teams strengthen. As teams strengthen, cultures improve. And when cultures improve, organizations thrive.

If you are ready to lead with greater clarity, influence, and purpose—and become the kind of leader others choose to follow—Leadership Evo will guide you forward.

Leadership isn’t static.
It’s time to evolve.

Stop Fighting Life. Learn to Redirect It.

Life has a way of coming at you fast—career pressure, expectations, setbacks, uncertainty. Most people respond by pushing harder, gripping tighter, and trying to force outcomes that never quite cooperate.

But what if strength doesn’t come from force at all?

In My Judo Life: Learning to Yield, Choose, and Live with Purpose, Jody Holland invites you into a different way of living—one rooted in balance, clarity, and intentional choice. Through a powerful narrative and lessons inspired by the philosophy of judo, this book reveals how the very struggles that threaten to overwhelm you can become the momentum that moves you forward.

This is a story for professionals, leaders, and seekers who feel stuck between achievement and fulfillment. It speaks to anyone who has done “everything right” and still feels off balance—successful on paper, but fighting internally.

Rather than offering quick fixes or hollow motivation, My Judo Life provides a clear framework for transformation:
• Recognize the real battle—and stop fighting the wrong one
• Learn when to yield instead of resist
• Choose your response instead of reacting to circumstances
• Redirect pressure, failure, and uncertainty into purpose and growth

Jody doesn’t position himself as the hero of the story—you are. He serves as a guide who has walked the path, stumbled, learned to fall, and discovered that life changes when you stop trying to overpower it and start working with it.

The result is not just success, but alignment.
Not just progress, but peace.
Not just movement, but meaning.

If you’re ready to stop absorbing life’s impact and start redirecting it in your favor, My Judo Life will change the way you see struggle—and what’s possible on the other side of it.

It’s time to stop fighting life and start mastering it.

6 Demons of Fear

Fear is not the absence of courage—it is the presence of uncertainty, doubt, and unresolved stories we tell ourselves.

We fear the unknown.
We fear losing what we have.
We fear judgment, rejection, insignificance, and even success itself.
We fear the past, the future, and the cost of becoming who we are capable of being.

Most people never realize how deeply these fears shape their decisions, relationships, careers, and sense of purpose—until they confront them.

6 Demons of Fear is a powerful, story-driven guide to uncovering the hidden forces that quietly hold you back. Through the journey of Jason—a man forced to face the fears he has spent a lifetime avoiding—you will learn to recognize the six most common fear patterns that sabotage growth, limit confidence, and keep people stuck in cycles of hesitation and self-doubt.

As Jason learns, so do you.

This book doesn’t just name fear—it teaches you how to confront it, challenge it, and ultimately disarm it. You will gain clarity around why fear shows up when it does, how it distorts your thinking, and what it costs you when left unchecked. More importantly, you will discover how to move forward with intention, courage, and purpose—even when fear is present.

When fear no longer drives your decisions, everything changes.

Your confidence increases.
Your purpose sharpens.
Your potential expands.

6 Demons of Fear is not about becoming fearless—it’s about becoming free. Free to lead, to grow, to take meaningful risks, and to live a life aligned with who you were created to be.

You may be surprised by what you are capable of once fear no longer has the final say.

Selling with Honor challenges the outdated belief that success in sales requires compromise, manipulation, or pressure. Honor has never been lost in the profession of sales—it has simply been forgotten.

Drawing inspiration from the ancient Samurai Code, this book introduces seven timeless tenets that define what it means to sell with integrity, discipline, courage, and respect. In the first section, each tenet is translated into modern sales behavior, demonstrating how principled selling builds trust, long-term relationships, and sustainable success. When honor becomes the foundation of your approach, sales stops feeling transactional and starts becoming transformational.

In the second half of the book, you are introduced to a proven consultative sales model designed for today’s informed and discerning buyer. By combining the Samurai tenets with practical consultative strategies, you will learn how to ask better questions, uncover real customer needs, and create buying opportunities rooted in value—not pressure.

Selling with Honor is not about selling more at any cost. It is about mastering a disciplined, ethical, and effective sales approach—one that allows you to win business, earn loyalty, and build a reputation worth protecting.

The Leadership Blueprint – Step 1

How To Be A Great Supervisor

Build Trust. Lead People. Get Results.

Most people don’t fail as supervisors because they lack effort.
They fail because they were promoted without a blueprint.

Organizations routinely promote top performers into supervisory roles based on past results, only to watch them struggle with communication, accountability, and team performance. The skills that make someone successful as an individual contributor are not the skills required to lead others—and without training, even the best employees can quickly become overwhelmed, frustrated, or disengaged.

The Leadership Blueprint – Step 1: How To Be A Great Supervisor provides a clear, practical foundation for anyone responsible for leading people for the first time—or for leaders who want to strengthen the basics they were never formally taught.

This book focuses on the most critical responsibility of a supervisor: building trust while getting work done through others.

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What This Book Teaches

Step 1 of the Leadership Blueprint is centered on the Building Trust role of leadership. Trust is the foundation of every high-performing team, and supervisors shape that trust daily through their behavior, communication, and decisions.

In this book, you will learn how to:
• Make the transition from individual contributor to people leader
• Set clear expectations without micromanaging
• Communicate in ways that reduce confusion and frustration
• Hold people accountable without damaging relationships
• Motivate others through clarity, fairness, and consistency
• Build credibility and respect as a supervisor
• Create a work environment where people want to give their best effort

Rather than relying on theory alone, this book blends leadership psychology, real-world experience, and proven frameworks to give supervisors tools they can immediately apply on the job.

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Why This Matters Now

Today’s workforce is more complex than ever. Supervisors are leading across:
• Multiple generations
• Changing expectations around work and motivation
• Increased pressure for performance and engagement

Without the right skills, supervisors often resort to control, avoidance, or inconsistency—behaviors that erode trust and increase turnover.

How To Be A Great Supervisor equips leaders to move beyond survival-mode management and into intentional, effective leadership.

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Who This Book Is For

This book is ideal for:
• New supervisors and frontline leaders
• High-potential employees preparing for leadership
• Experienced supervisors who want to refine their skills
• Organizations seeking to improve engagement, retention, and performance

It is especially valuable for companies that want to develop leaders from within rather than hoping people will “figure it out.”

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A Practical Step in a Proven System

This book is Step 1 in the Leadership Blueprint—a structured pathway for developing leaders at every level. Each step builds on the one before it, ensuring leaders grow with clarity, confidence, and consistency.

Leadership is not a personality trait.
It is a set of skills that can be learned, practiced, and mastered.

The Leadership Blueprint – Step 1: How To Be A Great Supervisor gives you the tools to begin that journey the right way.

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If You Want Better Results, Start With Better Supervisors

When supervisors lead well:
• Employees engage more
• Teams perform better
• Turnover decreases
• Culture improves

Leadership success doesn’t happen by accident.
It happens by design.

Start with the blueprint.
Become the leader others would follow.