Discover the most common reasons people, including you, are having an "off" moment, day or year and what you can do to make it better.
by Nolan Collins
Ever wondered why people act the way they do—including that coworker who microwaves fish at lunchtime?
In a world where misunderstandings lead to conflict, frustration, and passive-aggressive Post-it notes in the office kitchen, "There's a Reason for That" offers a refreshingly practical approach to decoding human behaviour. Nolan Collins, creator of the BE Elements framework, the 5 Phases to Self Mastery and RAMP-IT methodology, provides a kaleidoscope of insights into why Susan from accounting keeps hijacking your meetings and why Dave from IT responds to every request with "have you tried turning it off and on again?"
This isn't just another psychology book telling you to "breathe deeply" during conflicts (though that might help with the fish smell). Nolan gets to the heart of what makes interactions challenging—and how to transform them—through 33 practical "Considerations" that explain why we do what we do.
Within these pages, you'll discover:
• Why your personality is fluid, not fixed—meaning you can't blame your zodiac sign for everything after all
• How to separate physical feelings from emotions to regain control when Bob from sales takes credit for your idea... again
• The surprising truth about why even the most "toxic" behaviour has underlying reasons (and no, it's not always because people are jerks)
• How to speak different psychological "languages" to connect with anyone—even that one team member who communicates exclusively in memes
What makes this book different:
While most workplace psychology books feel like they were written by robots for robots, Nolan delivers profound insights with humour and humanity. His "Instead of" technique alone has saved countless relationships, projects, and Monday morning meetings from disaster.
The book doesn't just analyse behaviour—it gives you practical tools to transform interactions immediately. Each Consideration includes reflection questions so straightforward they'll make you say, "Why didn't I think of that?" (There's a reason for that, and yes, it's covered in Chapter 12).
WHY EVERY HR MANAGER, LEADER AND COMPANY OWNER SHOULD INSIST ON EVERY EMPLOYEE READING THIS BOOK:
Reduced workplace drama: When team members understand there's a reason behind behaviour, conflicts de-escalate before they reach your desk
Improved productivity: Less time spent on interpersonal friction means more time spent on actual work
Enhanced psychological safety: Teams that understand each other create environments where innovation thrives
Lower turnover: People don't quit companies—they quit toxic environments. This book detoxifies workplace interactions at their source
Infinitely cheaper than team-building retreats: No trust falls required—just actionable insights that create immediate results
As one HR consultant put it: "Every person in every company from the top down needs to read this book, today!"
Readers are saying:
"I used to think my coworker was deliberately trying to drive me insane. Turns out there's a reason for that! Now we actually collaborate effectively—and I've stopped plotting to steal his parking spot." —Not an actual testimonial, but you'll be saying something similar
"This book is like having a workplace therapist, comedy coach, and wise grandparent all rolled into one." —Also not real, but eerily accurate
Real testimonial: "A game changer into your inner thinking. An eye opener in teaching you the ability to remain rational, in the reality of what goes on around you." —EE, Higher Education Trainer
Stop letting misunderstandings derail your meetings, projects, and workplace harmony. Learn why that colleague interrupts you, why your direct report misses deadlines, why your manager seems impossible to please, and most importantly—why you react the way you do.
The most valuable insight isn't what others should do differently; it's understanding there's always a reason behind every behaviour—including your own.
Scroll up and click "Add to Cart" to transform your workplace interactions from "Why is everyone here so difficult?" to "Ah, I see what's happening now."
Nolan Collins is a transformational coach and author who combines his diverse background across fine dining, ballroom dancing, massage therapy, and digital marketing with a remarkable gift for spotting patterns in human behavior to create accessible frameworks for personal growth.
From orchestrating servers in fine-dining restaurants to teaching massage therapy, from gliding across ballroom floors as a dancer to navigating the ever-changing world of digital marketing, Nolan has developed an exceptional ability to spot patterns where others see chaos. This pattern-recognition talent has become Nolan's signature strength, allowing him to create frameworks that make complex psychological concepts accessible and actionable. His experience teaching ballroom dancing even inspired his unique approach to parenting—once teaching his children to ride bikes using dancer's frame concepts, helping them master the skill in minutes. After facing significant personal challenges, including the shutdown of his business that led to losses of his house, cars, and self-respect, Nolan found himself in a dark place emotionally. What kept him going was the love for his children, even as he struggled to process why his life had fallen apart despite his previous resilience. This period of personal turmoil became the catalyst for Nolan's transformative work. While teaching digital marketing to apprentices, many of whom were struggling with their own sense of direction, he began developing frameworks to help them navigate shifts and changes in their lives. It was through this teaching that the RAMPIT Framework was born, followed by his discovery of the four BE Elements that drive emotional reactions. The impact of these frameworks on Nolan's own life was profound. His relationship with his children, which had deteriorated during difficult times, dramatically improved. As his son recently shared in a message that moved Nolan to tears: "We've come a long way since then. I love you." It was living proof that when Nolan changed his approach using the BE Elements, relationships around him transformed too. Today, Nolan is dedicated to sharing his frameworks for emotional regulation and self-coaching through his books, courses, and community programs. His writing style balances depth with accessibility, often using humor and personal stories to illustrate complex concepts. He has a gift for making readers feel as though he's speaking directly to them in a compassionate, empowering conversation. Nolan now lives near Cambridge, UK, where he enjoys countryside walks with his dog Saxon and continues to develop his passion for motorbike riding. Most importantly, he has learned to "be present" and reconnect with parts of himself he had lost along the way, embodying the principles he now teaches others. In Nolan's own words: "The more work I do on myself, the more I discover bits of me that make life richer—being present, being happy, being loved, and just being more me for myself and all the people in my life."
Transform Your Relationship with 75 Simple Gestures He'll Never See Coming
What if the secret to deeper connection had nothing to do with grand gestures or bedroom athletics?
This eye-opening guide reveals the emotional needs men have but rarely express—and gives you 75 practical ways to meet them through meaningful touch, genuine appreciation, and intentional attention.
From the simple power of touching his forearm during conversation to understanding why he deflects your compliments, you'll discover how small, authentic gestures create profound changes. These aren't complicated techniques or time-consuming rituals—they're natural moments you can weave into your everyday life.
(That could have changed your life, and will change your kids’ lives.)
by Nolan Collins
How Small Daily Gestures Create Deeper Intimacy and Stronger Relationships
by Nolan Collins
A direct and simple approach to emotional regulation, be-ing calm, understanding yourself and self-coaching through any situation, so you can...be.
by Nolan Collins