KDP is excellent at one thing: selling books inside Amazon. Books.by is built for the other part of the author business: your storefront, your customer relationship, and the economics of direct demand.
The mistake is sending newsletter, event, and social traffic to Amazon by default. That traffic is already yours. A direct storefront lets you keep more margin and learn who bought.
Same paperback, same price, different channel economics.
| Decision point | KDP | Books.by |
|---|---|---|
| Core job | Amazon marketplace sales | Direct-to-reader storefront sales |
| Customer data | Marketplace owns the relationship | Author sees customer/order data |
| Payout timing | Typically delayed royalty cycle | Stripe-powered payout cadence |
| ISBN path | ASIN for Kindle; optional KDP print ISBN | ISBN support for eligible Books.by print books |
| Best traffic | Amazon search and Amazon loyalists | Email, events, ads, social, podcast, website |
If someone starts on Amazon or strongly prefers Amazon checkout, KDP is the natural path. Do not fight that behavior.
If the reader came from your work, your list, your talk, or your campaign, direct checkout protects the relationship and the margin.
Keep KDP available. Make Books.by the primary link in your owned channels, launch pages, QR codes, and author website.