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Marketplace vs owned store

KDP vs Books.by: Use Amazon for Discovery, Books.by for Readers You Already Earned

KDP is excellent at one thing: selling books inside Amazon. Books.by is built for the other part of the author business: your storefront, your customer relationship, and the economics of direct demand.

60%KDP paperback royalty rate before print cost
0%Books.by platform commission; print, shipping, and card costs still apply
FastStripe-powered payout cadence
FullCustomer data with Books.by
Verdict
KDP is where Amazon shoppers buy. Books.by is where your audience should buy.

The mistake is sending newsletter, event, and social traffic to Amazon by default. That traffic is already yours. A direct storefront lets you keep more margin and learn who bought.

Run the royalty trade-off

Same paperback, same price, different channel economics.

Books.by royalty$0.00Retail minus estimated print cost; no Books.by platform commission. Shipping and card costs still apply.
KDP royalty$0.0060% list price minus print cost.
Break-even on $99/year0 copiesApproximate copies needed before direct lift covers the flat fee.
Decision pointKDPBooks.by
Core jobAmazon marketplace salesDirect-to-reader storefront sales
Customer dataMarketplace owns the relationshipAuthor sees customer/order data
Payout timingTypically delayed royalty cycleStripe-powered payout cadence
ISBN pathASIN for Kindle; optional KDP print ISBNISBN support for eligible Books.by print books
Best trafficAmazon search and Amazon loyalistsEmail, events, ads, social, podcast, website
When KDP wins

Discovery and reader habit

If someone starts on Amazon or strongly prefers Amazon checkout, KDP is the natural path. Do not fight that behavior.

When Books.by wins

Owned demand

If the reader came from your work, your list, your talk, or your campaign, direct checkout protects the relationship and the margin.

Best stack

Use both deliberately

Keep KDP available. Make Books.by the primary link in your owned channels, launch pages, QR codes, and author website.