Success - A 12 Step Program

You have the talent, the work ethic, and the dream. And you are still standing where you stood a year ago.

If that sentence stung, this book was written for you. Not for the person who needs more information — you have plenty. For the person who knows exactly what to do and keeps finding reasons not to do it.

Jody Holland was that person. A leadership strategist who has trained more than 300,000 leaders across fourteen countries, he spent years stuck at the same level, working harder and getting the same result. What finally moved him was not another strategy. It was the discovery that the real obstacle was underneath everything he knew: the beliefs about money, failure, and identity that had been handed to him long before he was old enough to question them. Until that programming changed, nothing else could.

Success: A 12 Step Program is the program he built to break through, and the one he has taught ever since. Modeled on the symbolism of a twelve-step program — steps that work because people actually take them, in order, and keep taking them — it walks you through the deliberate actions that turn ambition into results:

Define your current reality and name what is holding you back
Surround yourself with the right people
Design your future in all five domains of life: relationships, money, faith, body, and mind
Establish why you must change, and what staying the same will cost you
Acquire the right skills and put them to work immediately
Plan the daily actions that make your goals inevitable
Fail forward, focus your beliefs, build a following, and design how each chapter of your life will end
Refuse to let anyone, including you, stand in your way

Every step ends with a written exercise and a specific next move. Read one step a week and it becomes a twelve-week program. The book closes with a commitment page for you to initial, sign, and date, because a book about taking action ought to end with you taking one.

This revised and expanded second edition updates the 2014 original with current examples, corrected sources, new exercises, and a Step 11 that applies to every reader — not only business owners.

Stay where you are, and next year you will be reading another book like this one. Take the twelve steps, and next year you will be the person others read about.